Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Rev: Human and AI transcription, captions and meeting notes Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Rev when captioning video content matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Human and AI transcription, captions and meeting notes
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Rev is a well-known transcription and captioning service that offers both automated (AI) and human-generated transcripts, giving users a choice between speed and maximum accuracy. It is widely used to transcribe recorded meetings, interviews, podcasts, and videos, and it also provides captions and subtitles for video content. In addition to file-based transcription, Rev offers an AI notetaker that can join and summarize meetings, extending its core transcription expertise into the live meeting-assistant space. Users can edit transcripts, search content, and export in various formats, and the human-transcription option is valued when near-perfect accuracy is required, such as for legal, media, or research use. Because it spans automated and human services, Rev appeals to a broad audience — from individuals needing a quick transcript to organizations that require verified, high-accuracy text. It is often chosen when transcription quality and reliable turnaround matter as much as automation. Platforms: Web / upload audio and video / meeting notetaker. Integrations: Zapier. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Rev is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Rev |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI and human transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Captions and subtitles |
| Team usage | Buying-signal, objection, and sentiment detection | AI meeting notetaker |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Transcript editing and export |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Multi-format output |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | AI and human transcription |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Rev
Choose Rev if you need high-accuracy transcripts — strengths include choice of ai or human accuracy.
Agaton
Rev
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Rev is strong for high-accuracy transcripts. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Rev is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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