Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Rehearsal: Video-based roleplay and AI practice platform where sales teams rehearse real-world scenarios and get feedback. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Rehearsal when certifying reps' messaging through reviewer-scored practice attempts matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Video-based roleplay and AI practice platform where sales teams rehearse real-world scenarios and get feedback.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Rehearsal is a video-based practice and roleplay platform, developed by ELB Learning, that gives sales teams and other learners a safe environment to practice their selling and communication skills before high-stakes situations. Learners record video responses to real-world scenarios, build the muscle memory needed to perform under pressure, and receive feedback through multiple practice attempts. The platform pairs traditional video roleplay with AI capabilities: an AI-powered feature evaluates learner video responses and provides automated feedback and assessment metrics, complementing human review from mentors and managers. Rehearsal Coaching supports collaborative, iterative learning by letting reviewers leave feedback and allowing learners to retry until they improve, which is useful for objection handling, pitch delivery, and discovery conversations. While the platform is widely used for sales enablement, it also supports adjacent use cases such as customer support training, leadership development, onboarding, and education. The company, founded by Darik Volpa and based in Reno, Nevada, describes itself as privately held and growing, and Rehearsal maintains a presence on review sites such as G2. It is an established, actively operating product suited to organizations that want structured, repeatable video practice with both AI and human feedback loops. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Rehearsal is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Rehearsal |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Video-based roleplay where learners record responses to scenarios |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI evaluation of video responses with automated feedback and metrics |
| Team usage | Buying-signal, objection, and sentiment detection | Iterative coaching with multiple practice attempts and reviewer feedback |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Mentor and manager review workflows alongside AI assessment |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Scenario library spanning sales, support, leadership, and onboarding |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Anytime, anywhere access for distributed teams |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Rehearsal
Choose Rehearsal if you need rehearsing sales pitches and discovery on video before real meetings — strengths include combines ai assessment with human mentor feedback for richer coaching.
Agaton
Rehearsal
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Rehearsal is strong for rehearsing sales pitches and discovery on video before real meetings. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Rehearsal is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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