Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Reduct: Transcription and text-based video editing platform that can capture live Zoom, Google Meet, and Teams calls and make hours of recordings searchable by text. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Reduct when reviewing and pulling quotes from qualitative research and ux interview recordings matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Transcription and text-based video editing platform that can capture live Zoom, Google Meet, and Teams calls and make hours of recordings searchable by text.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Reduct is a transcription and collaborative video platform built around the idea of working with audio and video as searchable text. It transcribes large volumes of recordings and lets teams find, annotate, highlight, redact, edit, and share specific moments by interacting with the transcript rather than scrubbing through a timeline, an approach the company describes as a kind of find-in-page search for video. Reduct's Live Capture feature can join Zoom, Google Meet, and Microsoft Teams calls when a meeting link is provided, recording and transcribing the conversation so that meetings, interviews, and research sessions become text that the whole team can search and reference. The platform includes a text-based video editor, translation, and redaction tools for sensitive content. Reduct is used by qualitative and UX researchers, legal and public-defense teams, film and production groups, marketers, and educators who need to review long recordings, pull out quotes and clips, and collaborate on the contents of interviews and meetings. It is positioned for teams handling substantial amounts of recorded conversation rather than individual quick transcripts. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Reduct is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Reduct |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Transcription of large volumes of audio and video into searchable text |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Live Capture that joins and records Zoom, Google Meet, and Microsoft Teams calls |
| Team usage | Buying-signal, objection, and sentiment detection | Text-based video editing by selecting and cutting transcript text |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Annotation, highlighting, and clip-sharing tools for collaboration |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Redaction tools for removing sensitive content from recordings |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Translation of transcripts |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Reduct
Choose Reduct if you need capturing and transcribing live zoom, meet, or teams meetings and interviews — strengths include makes long recordings navigable by searching and editing transcript text.
Agaton
Reduct
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Reduct is strong for capturing and transcribing live zoom, meet, or teams meetings and interviews. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Reduct is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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