Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Read.ai: Meeting summaries with engagement and sentiment analytics Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Read.ai when personal meeting coaching matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Meeting summaries with engagement and sentiment analytics
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Read.ai generates AI summaries, transcripts, and live notes for meetings, and adds a personalized meeting coach with speaker and engagement analytics. It works across Zoom, Google Meet, and Microsoft Teams, supports 20+ languages, and integrates with Slack, Salesforce, HubSpot, Notion, and Jira. The permanent free plan covers 5 meeting transcripts per month (reports kept about a year); video and audio playback are reserved for the Enterprise tier and above.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Read.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Read.ai |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Transcripts and AI summaries |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Action items |
| Team usage | Buying-signal, objection, and sentiment detection | Meeting engagement and sentiment metrics |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Automatic recaps |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Searchable notes |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Transcripts and AI summaries |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Read.ai
Choose Read.ai if you need team meeting notes and recaps — strengths include adds meeting analytics on top of notes.
Agaton
Read.ai
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Read.ai is strong for ai summaries with meeting analytics. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Read.ai is from $15/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
More head-to-head comparisons involving Agaton and Read.ai.
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