Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Proudfrog: Proudfrog is a Stockholm-built meeting transcription and knowledge-base tool that records discreetly via iOS and macOS apps and produces speaker-labeled transcripts in Swedish, Norwegian, Danish, and Finnish. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Proudfrog when teams building a searchable institutional memory of decisions across meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Proudfrog is a Stockholm-built meeting transcription and knowledge-base tool that records discreetly via iOS and macOS apps and produces speaker-labeled transcripts in Swedish, Norwegian, Danish, and Finnish.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Proudfrog, built by Proudfrog AB in Stockholm, is a meeting transcription and knowledge-base platform focused on Nordic languages. Instead of sending a bot to join a call, it records discreetly through its iOS and macOS apps, capturing in-person conversations as well as meetings on Zoom, Teams, and Google Meet. It then transcribes the audio in Swedish, Norwegian, Danish, or Finnish and identifies each speaker by name, with voice recognition that learns participants across meetings. Beyond producing a searchable transcript, Proudfrog structures the content with AI: it extracts decisions and links people and projects across conversations so each meeting adds to a growing knowledge base. Users can search that archive by meaning, ask natural-language questions, and chat with their meeting history through an "Explore" feature. The company emphasizes Nordic-language accuracy, GDPR compliance, and data stored in Sweden. It is aimed at consultants, teams, and professionals working primarily in Scandinavian and Finnish languages rather than English.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Proudfrog is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Proudfrog |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Discreet recording via dedicated iOS and macOS apps with no bot joining the call |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Transcription tuned for Swedish, Norwegian, Danish, and Finnish |
| Team usage | Buying-signal, objection, and sentiment detection | Speaker identification by name, learning voices across multiple meetings |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | AI structuring that extracts decisions and links people and projects across conversations |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Searchable knowledge base with semantic search and a natural-language chat ('Explore') |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Works with in-person meetings as well as Zoom, Teams, and Google Meet |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Proudfrog
Choose Proudfrog if you need consultants documenting and searching client meetings in nordic languages — strengths include specialized accuracy for nordic languages rather than english-first transcription.
Agaton
Proudfrog
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Proudfrog is strong for consultants documenting and searching client meetings in nordic languages. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Proudfrog is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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