Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Proactor AI: AI note-taking app that records conversations, transcribes in real time, and turns meetings into structured notes and tasks. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Proactor AI when recording lectures or interviews with real-time transcription matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI note-taking app that records conversations, transcribes in real time, and turns meetings into structured notes and tasks.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Proactor AI, published by PROACTORAI LIMITED, is an AI note-taking and voice-recording application that captures meetings, lectures, interviews, and personal voice memos and converts speech to text in real time. As a recording runs, it analyzes the conversation and surfaces summaries, key insights, and suggestions, then organizes the resulting notes by speaker and topic. A notable aspect of Proactor is its task orientation: it can automatically turn discussion into action items, including assigning owners and due dates, so that spoken conversations become trackable outcomes rather than static transcripts. The app retains context across sessions so it can reference earlier conversations, and it lets users export notes in formats such as PDF, Word, Markdown, and plain text. It supports transcription in multiple languages and can double as a general-purpose voice recorder for journaling, ideas, and quick memos. Proactor is aimed at professionals and teams who want both meeting documentation and follow-up task management, and it syncs notes across iOS, iPad, Android, and the web. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Proactor AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Proactor AI |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Real-time speech-to-text transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI summaries, key insights, and in-conversation suggestions |
| Team usage | Buying-signal, objection, and sentiment detection | Automatic action items with assigned owners and due dates |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Notes organized by speaker and topic |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Cross-session context retention |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Export to PDF, Word, Markdown, and TXT |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Proactor AI
Choose Proactor AI if you need capturing meetings and immediately generating assignable follow-up tasks — strengths include converts conversations directly into trackable tasks with owners and due dates.
Agaton
Proactor AI
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Proactor AI is strong for capturing meetings and immediately generating assignable follow-up tasks. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Proactor AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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