Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Praiz: French AI meeting recorder and conversation-intelligence platform that records and transcribes calls and meetings and feeds structured insights into the CRM for sales teams. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Praiz when analysing customer calls at scale to surface objections and deal risk matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
French AI meeting recorder and conversation-intelligence platform that records and transcribes calls and meetings and feeds structured insights into the CRM for sales teams.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Praiz is a French conversation-intelligence and AI meeting platform headquartered in Paris and founded in 2022. It is positioned for revenue and sales teams that want to capture, transcribe and analyse customer conversations and turn them into structured, decision-ready data. Praiz records and transcribes calls and meetings, supporting transcription across 100+ languages, then applies AI agents to extract signals such as deal qualification, pain points, objections, competitor mentions and churn risk. The platform places heavy emphasis on CRM automation: it offers custom field mapping and automated logging that synchronises summaries, notes and follow-ups into systems including HubSpot, Salesforce, Pipedrive, Zoho, Dynamics 365, Planhat and Attio, alongside a broad library of additional integrations. Praiz also exposes its conversation data through search and filtering, and provides an MCP server to connect conversations to large language models. The vendor describes specialised agents for frameworks such as MEDDIC and BANT, aimed at sales coaching and pipeline visibility. As of 2025/2026 the official website resolves to a live product serving multiple teams, and Praiz is a member of French Tech Grand Paris. It is best suited to sales and customer-facing organisations that need their conversations reflected accurately in the CRM. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Praiz is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Praiz |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Recording and transcription of calls and meetings in 100+ languages |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI agents that extract deal signals, pain points, objections and churn risk |
| Team usage | Buying-signal, objection, and sentiment detection | Automated summaries and follow-up generation |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Deep CRM integration with custom field mapping and automated logging |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Searchable, filterable conversation data |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | MCP server to connect conversation data to large language models |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Praiz
Choose Praiz if you need sales teams logging meeting outcomes automatically into the crm — strengths include strong crm automation across many major sales platforms.
Agaton
Praiz
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Praiz is strong for sales teams logging meeting outcomes automatically into the crm. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Praiz is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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