Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Outset: AI-moderated research platform that runs multimodal interviews at scale and auto-synthesizes themes, quotes, and highlight reels. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Outset when continuous customer discovery with rapid automated synthesis matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI-moderated research platform that runs multimodal interviews at scale and auto-synthesizes themes, quotes, and highlight reels.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Outset is an all-in-one AI-moderated research platform that combines conversational AI with behavioral and emotional analysis to run qualitative interviews at scale. Its AI moderator conducts natural, adaptive conversations via video, voice, or text, dynamically probing based on audio and visual cues to uncover detail beyond surface-level answers, and supports interviews in effectively any language across a broad set of countries. Researchers set up interview guides quickly with help from automated logic, including advanced probing rules and intelligent question skipping, and the platform can field hundreds of interviews simultaneously. Built-in recruitment provides access to a very large pool of potential participants across many geographies, or teams can bring their own audience. After interviews complete, Outset automatically synthesizes results into relevant summaries, themes, powerful quotes, and customizable highlight reels without manual tagging, and generates shareable outputs including custom AI-generated reports, highlight reels, and slide decks for stakeholders. Most teams complete interviews within hours and receive AI-synthesized summaries minutes later. The company is venture-backed and reports adoption by large enterprises using the platform to accelerate or replace traditional market research methods. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Outset is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Outset |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI moderator conducting multimodal video, voice, and text interviews |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Dynamic probing driven by audio and visual cues |
| Team usage | Buying-signal, objection, and sentiment detection | Automated interview-guide setup with probing rules and smart skipping |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Hundreds of simultaneous interviews with built-in recruitment |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Automatic synthesis into summaries, themes, quotes, and highlight reels |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Stakeholder outputs including custom reports and slide decks |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Outset
Choose Outset if you need running large-scale qualitative interviews for market research — strengths include runs large volumes of interviews in parallel with fast synthesis.
Agaton
Outset
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Outset is strong for running large-scale qualitative interviews for market research. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Outset is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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