Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Notably: Notably is an AI-powered qualitative research platform that transcribes interview recordings and analyzes notes, transcripts, and other research data into themes and insights. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Notably when synthesizing qualitative data into themes and insights for market research and agencies matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Notably is an AI-powered qualitative research platform that transcribes interview recordings and analyzes notes, transcripts, and other research data into themes and insights.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notably is an end-to-end qualitative research platform built for analyzing and synthesizing research data rather than capturing live meetings. Teams import diverse inputs—video and audio interview recordings, written notes, usability test recordings, and survey exports—into a centralized research repository. Its interview transcription feature imports cloud recordings and transcribes video and audio so researchers can analyze the spoken content. Notably's AI then automates much of the synthesis: it generates highlights and tags, surfaces themes, produces insight summaries, and can run sentiment analysis across an entire study. A library of customizable AI templates supports stages of the research process, from thematic analysis to persona creation, user journeys, and reporting with AI-generated visuals. Notably is aimed at UX and product researchers, market researchers, agencies, design strategists, academics, and consultants who already have collected data and want faster time-to-insight. Notably does not recruit participants, run surveys, or conduct interviews itself; it focuses on analysis and the research repository. It is a web-based, end-user SaaS product.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Notably is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Notably |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Interview transcription from imported video and audio recordings |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI-generated highlights and tags on transcripts |
| Team usage | Buying-signal, objection, and sentiment detection | Automatic theme extraction and insight summaries |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Sentiment analysis across an entire study |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Customizable AI research templates (thematic analysis, personas, journeys) |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Centralized qualitative research repository with interactive reports |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Notably
Choose Notably if you need transcribing and analyzing user interview recordings for ux and product research — strengths include strong ai automation reduces manual tagging and synthesis time.
Agaton
Notably
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Notably is strong for transcribing and analyzing user interview recordings for ux and product research. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Notably is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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