Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Noota: Recruiter-focused notetaker with structured interview notes/ATS sync Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Noota when sales call documentation matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Recruiter-focused notetaker with structured interview notes/ATS sync
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Noota is an AI notetaker that records, transcribes, and summarizes meetings and interviews across major conferencing platforms, turning conversations into structured notes, summaries, and action items. It supports multiple languages and offers templates so different meeting types — sales calls, customer interviews, and especially hiring interviews — produce consistent, well-organized output. Noota can capture both online and, in some setups, in-person conversations, and it makes the resulting notes searchable so teams can revisit decisions later. It connects with CRMs and ATS/recruiting tools so meeting data flows into the systems teams already use, which is part of why it is popular with recruiting and sales teams that run many structured conversations. Rather than focusing only on generic notes, Noota leans into templated, role-specific documentation, making it a fit for teams that want repeatable interview and call write-ups without manual effort. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Noota is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Noota |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Recording and transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI summaries and action items |
| Team usage | Buying-signal, objection, and sentiment detection | Templates for interviews and sales |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Multi-language support |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | CRM and ATS integrations |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Recording and transcription |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Noota
Choose Noota if you need interview and hiring notes — strengths include strong templated notes for hiring and sales.
Agaton
Noota
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Noota is strong for interview and hiring notes. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Noota is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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