Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Mindtickle: Sales readiness platform whose Call AI conversation intelligence records, transcribes, and scores sales calls within a broader enablement suite. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Mindtickle when connecting call gaps to targeted training programs matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Sales readiness platform whose Call AI conversation intelligence records, transcribes, and scores sales calls within a broader enablement suite.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Mindtickle is a sales readiness and enablement platform whose conversation intelligence product, Call AI, records, transcribes, and analyzes sales conversations as part of a broader suite that also includes training, content management, and coaching. Call AI automatically captures buyer interactions and scores calls against defined winning behaviors such as talk-time ratio, pace, and the questions reps ask, giving leaders visibility into what is actually said on calls every day. It surfaces competitor mentions and buyer objections, and an AI copilot assists reps with objection handling, follow-ups, and drafting emails. What distinguishes Mindtickle is that conversation insights are tied directly into its readiness programs: gaps identified on calls can feed into targeted training and coaching plans, and call moments can be used as real-world examples within enablement content. The platform integrates with CRMs including Salesforce and Microsoft Dynamics. It is designed for sales enablement teams, sales leadership, and individual sellers at organizations that want call analysis connected to a structured training and coaching program rather than as a standalone notetaker. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Mindtickle is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Mindtickle |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Call recording and transcription (Call AI) |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI call scoring against defined winning behaviors |
| Team usage | Buying-signal, objection, and sentiment detection | Competitor mention and objection detection |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | AI copilot for objection handling, follow-ups, and email drafting |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Integration of call insights with training and coaching programs |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | CRM integrations (Salesforce, Microsoft Dynamics) |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Mindtickle
Choose Mindtickle if you need recording and scoring sales calls for coaching — strengths include ties conversation insights directly into sales training and coaching.
Agaton
Mindtickle
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Mindtickle is strong for recording and scoring sales calls for coaching. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Mindtickle is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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