Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Mina: An AI meeting assistant that joins calls as a participant and can respond, take actions, and update connected tools live during the conversation. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Mina when running standups and filing tickets as an ai scrum facilitator matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
An AI meeting assistant that joins calls as a participant and can respond, take actions, and update connected tools live during the conversation.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Mina is an AI meeting assistant designed to actively participate in calls rather than only record them. It joins meetings as a participant on Google Meet, Zoom, and Microsoft Teams, listens to the conversation, and can operate in a reactive mode that responds only when invoked with a wake phrase, or a proactive mode that listens continuously and takes actions on its own. During a meeting, Mina can capture decisions and action items, retrieve context from connected tools in real time, and generate outputs such as summaries, proposals, and follow-ups while the conversation is still in progress. It maintains memory across meetings and can be configured for different roles, such as a moderator, scrum facilitator, or interviewer. Mina connects with a broad set of business tools, including Slack, HubSpot, Salesforce, Jira, Notion, Linear, and GitHub, allowing it to update CRMs, file tickets, and push follow-ups as part of its workflow. It is aimed at sales teams that need live discovery support and instant CRM updates, customer success teams handling renewals and reviews, project teams running standups, and hiring managers, with the goal of reducing manual post-meeting work. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Mina is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Mina |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Joins Google Meet, Zoom, and Teams as an active participant |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Reactive (wake-phrase) and proactive (always-on) operating modes |
| Team usage | Buying-signal, objection, and sentiment detection | Live generation of summaries, proposals, action items, and follow-ups |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Real-time CRM and workflow updates to connected tools |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Cross-meeting memory and configurable assistant roles |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Integrations with Slack, HubSpot, Salesforce, Jira, Notion, Linear, and GitHub |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Mina
Choose Mina if you need providing live discovery support and updating the crm during sales calls — strengths include acts during the meeting rather than only producing notes afterward.
Agaton
Mina
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Mina is strong for providing live discovery support and updating the crm during sales calls. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Mina is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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