Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Mem: AI second-brain notes app that organizes captured information automatically and can record, transcribe, and summarize meetings. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Mem when asking questions across an entire personal knowledge base matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI second-brain notes app that organizes captured information automatically and can record, transcribe, and summarize meetings.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Mem is an AI-powered notes application positioned as an AI thought partner and second brain, built around the idea that users should not have to manually file information into folders and tags. Users capture notes through typing, voice brain dumps, a Chrome extension for web clipping, and mobile messaging for quick capture on the go, and Mem's AI organizes that material automatically into collections. For meetings, Mem can record, transcribe, and take notes, attaching both the audio and transcript for reference and cleaning up the result into structured notes. Its chat interface lets users ask questions in plain language across their entire note history, with answers synthesized from their own notes and cited to specific sources, so they can recall facts, summarize a span of meetings, or reorganize content by project or topic. A Heads Up feature surfaces related notes and timelines as context. Mem is aimed at knowledge workers, researchers, founders, and anyone who attends many meetings and wants a low-friction way to capture, retrieve, and synthesize information without spending time on manual organization. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Mem is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Mem |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Automatic AI organization of captured notes into collections |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Records, transcribes, and summarizes meetings with audio and transcript attached |
| Team usage | Buying-signal, objection, and sentiment detection | Chat across your note history with cited answers from your own notes |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Voice brain dumps turned into organized notes |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Chrome extension for web clipping and mobile quick capture |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Heads Up feature that surfaces related notes and context |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Mem
Choose Mem if you need capturing and summarizing meetings alongside everyday notes — strengths include removes the need to manually organize notes with folders and tags.
Agaton
Mem
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Mem is strong for capturing and summarizing meetings alongside everyday notes. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Mem is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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