Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. MaestroQA: MaestroQA is a customer-support QA platform that transcribes and analyzes calls, chats, and emails to power scorecards, coaching, and conversation analytics. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and MaestroQA when auto-reviewing entire conversation volumes for compliance and risk monitoring matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
MaestroQA is a customer-support QA platform that transcribes and analyzes calls, chats, and emails to power scorecards, coaching, and conversation analytics.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
MaestroQA is an AI conversation-data quality platform built for customer support, contact center, and CX teams. It ingests conversation data across channels—calls, chats, emails, bots, and surveys—and turns it into QA scorecards, analytics, and coaching workflows. For voice, MaestroQA runs its own transcription built on enhanced open-source speech models, transcribing calls without per-minute charges. Transcription features include speaker diarization, redaction of sensitive customer data, custom vocabulary to capture industry-specific terms, and an interactive transcript UI that lets reviewers skip inactive periods and jump to friction points; transcripts export via S3 or CSV with speakers and timestamps. On top of transcripts, AutoQA can review entire conversation volumes and flag interactions for targeted manual QA, while conversation analytics and AskAI surface sentiment, customer concerns, and coaching opportunities. The platform integrates with helpdesk and contact-center tools such as Zendesk, Intercom, Salesforce Service Cloud, Talkdesk, Five9, and Aircall. It is aimed at QA managers, compliance officers, and support leaders at mid-market and enterprise companies.
Best suited for
Agaton is a free tier with paid upgrades (freemium); MaestroQA is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | MaestroQA |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Proprietary call transcription with speaker diarization across calls, chats, and emails |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AutoQA to automatically review conversation volumes and flag interactions for manual QA |
| Team usage | Buying-signal, objection, and sentiment detection | Redaction of sensitive customer data and custom vocabulary for industry-specific terms |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Customizable QA scorecards, coaching workflows, and calibrations |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Conversation analytics and AskAI (GPT-powered) for sentiment and insight surfacing |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Integrations with Zendesk, Intercom, Salesforce Service Cloud, Talkdesk, Five9, Aircall, and more |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
MaestroQA
Choose MaestroQA if you need transcribing and scoring support calls and chats to monitor agent quality at scale — strengths include built-in transcription that processes full call volumes without per-minute usage fees.
Agaton
MaestroQA
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while MaestroQA is strong for transcribing and scoring support calls and chats to monitor agent quality at scale. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and MaestroQA is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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