Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. MacWhisper: Native macOS transcription app from Amsterdam-based Goodsnooze that records and transcribes meetings locally using Whisper, with no cloud upload. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and MacWhisper when journalists and researchers transcribing recorded interviews matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Native macOS transcription app from Amsterdam-based Goodsnooze that records and transcribes meetings locally using Whisper, with no cloud upload.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
MacWhisper is a native macOS (and iOS) transcription app built by indie developer Jordi Bruin under his Amsterdam-based studio Goodsnooze. It uses OpenAI's Whisper models (and NVIDIA Parakeet) to turn audio and video into editable text directly on the user's device, so recordings never need to be sent to the cloud. Beyond transcribing existing files, MacWhisper can record and transcribe meetings from conferencing apps such as Zoom, Teams, Webex, Skype, Chime, and Discord, as well as system audio and microphone input, making it practical as a meeting transcription tool. It supports more than 100 languages and offers features like batch transcription, speaker grouping, search, and real-time dictation. Because all processing happens locally, it appeals to users with privacy and confidentiality requirements who prefer not to route sensitive conversations through third-party servers. The company is independently funded and has not been acquired. MacWhisper is distributed through its own website and the Mac App Store, with a free tier for basic offline transcription and paid options for advanced capabilities. It is best for Mac users who want a fast, private, on-device way to transcribe meetings and recordings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); MacWhisper is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | MacWhisper |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | On-device transcription using Whisper and NVIDIA Parakeet |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Records system audio from Zoom, Teams, Webex, and other apps |
| Team usage | Buying-signal, objection, and sentiment detection | Supports 100+ languages |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Batch transcription and speaker grouping |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Real-time dictation |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Available on macOS and iOS |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
MacWhisper
Choose MacWhisper if you need mac users transcribing zoom or teams meetings privately on-device — strengths include all processing stays local, supporting privacy and confidentiality.
Agaton
MacWhisper
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while MacWhisper is strong for mac users transcribing zoom or teams meetings privately on-device. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and MacWhisper is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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