Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Klu: AI meeting notetaker and automation platform that records, transcribes, and summarizes meetings, then logs outcomes and action items to CRMs and team tools. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Klu when teams that want meeting follow-ups auto-assigned and routed into slack or notion matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI meeting notetaker and automation platform that records, transcribes, and summarizes meetings, then logs outcomes and action items to CRMs and team tools.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Klu (klu.so) is an AI meeting assistant that positions itself as a meeting automation platform for modern teams rather than a transcription-only tool. It captures meetings through a browser extension that can auto-join calls, a Mac desktop app, and offline capture for in-person conversations. During and after a meeting, Klu produces a transcript with speaker recognition, generates bullet-point summaries, surfaces action items, and supports custom note sections, alongside a smart-search and Ask AI capability for retrieving details from past conversations. A Deep Dive feature lets users ask questions that span multiple meetings, such as what was committed to with a particular account over a period of time. On the workflow side, Klu detects follow-ups, assigns them to owners with deadlines, and can push them into tools like Slack and Notion. For CRM users, Klu logs meeting outcomes to HubSpot, Salesforce, and Pipedrive on the relevant record, and connects to additional CRMs such as Attio and Affinity through Zapier, helping keep deals and accounts current without manual data entry. It maintains comparison pages against established notetakers and supports multilingual transcription. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Klu is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Klu |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Browser extension auto-join, Mac desktop app, and offline in-person capture |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Real-time transcription with speaker recognition and multilingual support |
| Team usage | Buying-signal, objection, and sentiment detection | AI-generated bullet-point summaries, action items, and custom note sections |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Follow-up detection with owner assignment and deadlines, pushed to Slack or Notion |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | CRM logging to HubSpot, Salesforce, and Pipedrive; Attio/Affinity via Zapier |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Cross-meeting Deep Dive and Ask AI search across past meetings |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Klu
Choose Klu if you need sales teams keeping hubspot, salesforce, or pipedrive records updated after calls — strengths include combines meeting notes with follow-up assignment and crm logging in one tool.
Agaton
Klu
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Klu is strong for sales teams keeping hubspot, salesforce, or pipedrive records updated after calls. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Klu is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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