Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Kendo AI: AI sales training and management platform with human-like roleplay, automated call scoring, and targeted coaching. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Kendo AI when automatically scoring real sales calls against a chosen methodology matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI sales training and management platform with human-like roleplay, automated call scoring, and targeted coaching.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Kendo AI is an AI sales training and management platform that combines human-like roleplay simulations with automated call review and coaching. Reps practice against customizable AI prospects that raise realistic objections across call types including cold calls, discovery, and closing, using a custom prospect builder that lets teams set job titles, company sizes, and conversational styles. Beyond practice, Kendo automatically reviews real sales calls using custom scorecards built on methodologies such as BANT or MEDDPICC, providing consistent scoring and specific, actionable feedback rather than surface-level notes. The platform can ingest winning call recordings and analyze what made them successful so that those patterns inform coaching. A centralized context system organizes calls, scripts, frameworks, objections, and historical data so insights are shared across the team, and integrated coaching assigns targeted training to individual reps based on their identified weaknesses instead of generic group sessions. Kendo supports practicing in multiple languages with various accents and is positioned by its makers as an AI sales manager that makes human reps better. Customers cite reduced ramp time and lower onboarding costs. The product is actively operating in 2026 and serves sales teams looking to unify roleplay, call scoring, and analytics. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Kendo AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Kendo AI |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Human-like AI roleplay with a custom prospect builder |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automated call review using custom scorecards (BANT, MEDDPICC, etc.) |
| Team usage | Buying-signal, objection, and sentiment detection | Analysis of winning call recordings to surface success patterns |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Centralized context system for calls, scripts, and objections |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Targeted coaching assignments based on individual rep weaknesses |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Multi-language and multi-accent practice support |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Kendo AI
Choose Kendo AI if you need practicing cold calls and discovery against tailored ai prospects — strengths include unifies roleplay practice, live-call scoring, and coaching in one platform.
Agaton
Kendo AI
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Kendo AI is strong for practicing cold calls and discovery against tailored ai prospects. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Kendo AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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