Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Insight7: Insight7 is an AI-powered call and conversation analytics platform that transcribes and analyzes sales calls, customer interviews, and meetings to surface insights, score quality, and coach customer-facing teams. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Insight7 when synthesizing customer and user research interviews into themes and quotes at scale matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Insight7 is an AI-powered call and conversation analytics platform that transcribes and analyzes sales calls, customer interviews, and meetings to surface insights, score quality, and coach customer-facing teams.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Insight7 is an AI conversation-intelligence platform that captures, transcribes, and analyzes calls, meetings, and customer interviews for revenue, support, and research teams. It ingests conversations through integrations with Zoom, Google Meet, Microsoft Teams, Webex, RingCentral, and Dialpad, and also supports bulk upload of audio, video, and document files from cloud storage. Transcription is offered in 60+ languages with custom vocabulary support and automatic PII/PHI redaction. After transcribing, the platform identifies recurring themes and patterns, extracts key quotes, and lets users query datasets with an AI assistant and an analysis grid across many conversations. For customer-facing teams it adds AI call scoring against configurable rubrics, real-time live-assist prompts during calls, and AI coaching that generates roleplay scenarios from real calls. It targets sales, customer support, learning and development, compliance, and research teams, and emphasizes security with SOC 2, HIPAA, and GDPR alignment plus no training on customer data.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Insight7 is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Insight7 |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Transcription of calls, meetings, and interviews in 60+ languages with custom vocabulary and PII/PHI redaction |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Bulk upload and ingestion of audio, video, and document files from cloud storage |
| Team usage | Buying-signal, objection, and sentiment detection | Automatic extraction of themes, patterns, and key quotes across many conversations |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | AI call scoring against configurable rubrics for QA and compliance |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Real-time live-assist prompts and AI coaching with roleplay scenarios |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Integrations with Zoom, Google Meet, Microsoft Teams, Webex, RingCentral, and Dialpad |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Insight7
Choose Insight7 if you need analyzing sales and customer calls to surface buying signals, objections, and coaching opportunities — strengths include combines transcription with theme extraction and cross-conversation analysis, not just notes.
Agaton
Insight7
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Insight7 is strong for analyzing sales and customer calls to surface buying signals, objections, and coaching opportunities. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Insight7 is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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