Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Hyperbound: AI sales roleplay and call-scoring platform that lets reps practice with realistic AI buyers and scores real customer calls against custom scorecards. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Hyperbound when reinforcing sales playbooks and objection handling before live calls matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI sales roleplay and call-scoring platform that lets reps practice with realistic AI buyers and scores real customer calls against custom scorecards.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Hyperbound is an AI-driven sales coaching and revenue-activation platform built for sales development reps, account executives, and revenue teams. Its core function is twofold: it generates lifelike AI buyer personas that reps can roleplay against, simulating cold calls, discovery calls, and objection handling, and it automatically scores reps' real customer conversations against custom methodology scorecards. The AI personas are designed to push back like real prospects, handle objections, and adapt to what the rep says, giving teams a safe environment to practice before live calls. On the analysis side, Hyperbound ingests recorded calls and evaluates them against frameworks such as MEDDIC, BANT, Challenger, Sandler, and SPIN, or custom proprietary scorecards, surfacing specific coaching moments without manual QA review. It integrates with conversation-intelligence and sales-engagement tools as well as Salesforce and HubSpot, so scoring results flow into existing workflows. Founded in 2023 and a Y Combinator company, Hyperbound is aimed at organizations that want to shorten rep ramp time, reinforce playbooks, and tie practice directly to deal outcomes. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Hyperbound is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Hyperbound |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI buyer personas for cold-call, discovery, and objection-handling roleplays |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automated scoring of real customer calls against custom scorecards |
| Team usage | Buying-signal, objection, and sentiment detection | Support for sales methodologies like MEDDIC, BANT, Challenger, Sandler, and SPIN |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Coaching playlists that surface skill gaps from scored calls |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Integrations with CRM and conversation-intelligence/sales-engagement tools |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | AI buyer personas for cold-call, discovery, and objection-handling roleplays |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Hyperbound
Choose Hyperbound if you need onboarding and ramping new sdrs and aes with repeatable roleplay practice — strengths include combines ai roleplay practice with scoring of real calls in one platform.
Agaton
Hyperbound
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Hyperbound is strong for onboarding and ramping new sdrs and aes with repeatable roleplay practice. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Hyperbound is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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