Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. HubSpot Meeting Notetaker: HubSpot's native Meeting Notetaker joins sales and customer calls to record, transcribe, and summarize them, logging everything to the HubSpot CRM. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and HubSpot Meeting Notetaker when capturing service calls against the relevant contact in hubspot matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
HubSpot's native Meeting Notetaker joins sales and customer calls to record, transcribe, and summarize them, logging everything to the HubSpot CRM.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
HubSpot Meeting Notetaker is a meeting-capture feature built into HubSpot's Sales Hub and Service Hub, designed for revenue and customer-facing teams that run their pipeline and contacts inside HubSpot. The Notetaker automatically joins eligible meetings booked through connected calendars or HubSpot scheduling pages on Google Meet, Microsoft Teams, or Zoom, announcing its presence and recording the call. After the meeting, it produces a video recording, a transcript using automatic language detection, an AI-generated summary, and suggested next steps. Its central advantage is the CRM tie-in: when a meeting ends, the Notetaker creates a call object in HubSpot and associates it with the corresponding contact, company, or deal, so the recording, transcript, and summary appear directly on the relevant CRM records without manual logging. Meetings become eligible when stored in HubSpot with at least one external CRM contact attending. Recordings are retained for a defined period. The feature is aimed at sales and service teams that want call documentation and follow-ups captured automatically against their CRM data rather than in a standalone notetaking app. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); HubSpot Meeting Notetaker is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | HubSpot Meeting Notetaker |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Auto-joins meetings on Google Meet, Microsoft Teams, and Zoom |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Video recording, transcript, and AI summary of each call |
| Team usage | Buying-signal, objection, and sentiment detection | Automatic language detection for transcription |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Suggested next steps after the meeting |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Creates a call object logged to the relevant CRM contact, company, or deal |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Joins meetings booked through connected calendars and scheduling pages |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
HubSpot Meeting Notetaker
Choose HubSpot Meeting Notetaker if you need automatically logging sales call recordings and summaries to hubspot deals — strengths include logs recordings, transcripts, and summaries straight onto crm records.
Agaton
HubSpot Meeting Notetaker
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while HubSpot Meeting Notetaker is strong for automatically logging sales call recordings and summaries to hubspot deals. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and HubSpot Meeting Notetaker is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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