Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Sam (HeySam): Multi-agent AI sales copilot that joins calls, records and analyzes meetings, and assists sales engineers in Slack. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Sam (HeySam) when capturing and sharing meeting summaries and crm updates in slack matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Multi-agent AI sales copilot that joins calls, records and analyzes meetings, and assists sales engineers in Slack.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sam, from HeySam, is a multi-agent AI sales copilot designed to capture, analyze, and act on insights from sales conversations. It joins and records calls across Zoom, Microsoft Teams, and Google Meet, then turns the meeting data into call summaries, video recaps, and CRM updates that are delivered into Slack, where many of its users work. A distinguishing feature is its AI Sales Engineer agent, which provides real-time call support and answers technical product questions on Slack, helping reps respond to buyer queries without pulling in a human sales engineer for every meeting. Additional agents include an AI RFP Copilot that completes RFPs in Google Sheets using data drawn from calls, an Ask AI customer-facing bot for documentation and communities, and a Sizzle Reel feature that produces short video summaries for follow-ups. Positioned as conversation intelligence for startups that live in Slack, Sam is aimed at sales representatives, sales engineers, sales managers, and broader go-to-market teams that want to automatically share technical expertise and capture insights from every sales meeting. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Sam (HeySam) is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Sam (HeySam) |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Joins and records calls on Zoom, Teams, and Google Meet |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI Sales Engineer that answers technical questions in real time on Slack |
| Team usage | Buying-signal, objection, and sentiment detection | Call summaries, video recaps, and CRM updates delivered to Slack |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | AI RFP Copilot that completes RFPs in Google Sheets from call data |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Sizzle Reel short video summaries for follow-ups |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Customer-facing Ask AI bot for documentation and communities |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Sam (HeySam)
Choose Sam (HeySam) if you need supporting reps with real-time technical answers during sales calls — strengths include surfaces sales-engineering expertise on calls without a human se on every meeting.
Agaton
Sam (HeySam)
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Sam (HeySam) is strong for supporting reps with real-time technical answers during sales calls. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Sam (HeySam) is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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