Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Hedy AI: Real-time meeting coaching and GDPR-compliant note taking The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Hedy AI when notes for in-person conversations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Real-time meeting coaching and GDPR-compliant note taking
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Hedy AI is a real-time AI meeting assistant that listens during conversations and provides in-the-moment suggestions, then produces summaries and notes afterward. Unlike tools that only generate notes after a call, Hedy focuses on helping participants while the meeting is happening — offering relevant prompts, talking points, and context so users can contribute more effectively. It is designed to work across meeting types, including on mobile, which makes it useful for in-person discussions and ad-hoc conversations as well as scheduled video calls. After a session, Hedy generates structured summaries and action items that can be reviewed and shared. It supports multiple languages and positions itself as a personal copilot for meetings rather than a team-wide conversation-intelligence dashboard. Hedy is typically used by professionals, students, and individuals who want live assistance and quick post-meeting notes, with an emphasis on accessibility across devices and a personal, in-the-moment experience. Platforms: Mobile / Desktop / Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Hedy AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Hedy AI |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Real-time meeting suggestions |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Transcription and AI summaries |
| Team usage | Buying-signal, objection, and sentiment detection | Action items and notes |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Mobile and desktop support |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Multi-language support |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Real-time meeting suggestions |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Hedy AI
Choose Hedy AI if you need live help during meetings — strengths include live in-meeting assistance, not just notes.
Agaton
Hedy AI
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Hedy AI is strong for live help during meetings. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Hedy AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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