Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Google Pinpoint: Google's research tool for journalists that transcribes audio and video interviews into searchable text alongside documents. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Google Pinpoint when organizing and searching large evidence collections for investigations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Google's research tool for journalists that transcribes audio and video interviews into searchable text alongside documents.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Google Pinpoint is a research tool for journalists, part of Google's Journalist Studio, that helps reporters explore and analyze large collections of documents, audio, and video using Google's search and AI technology. Among its core capabilities, Pinpoint transcribes uploaded audio and video recordings, such as interviews, speeches, hearings, press conferences, and meetings, into searchable text, so spoken content can be searched and cross-referenced alongside other documents in a collection. Beyond transcription, it lets journalists organize and search across large document sets, highlight names and organizations, and check claims with integrated Google Search. It is designed for investigative reporting, fact-checking, and document-heavy research workflows, and it has been used by newsrooms to organize and analyze evidence at scale. Pinpoint is offered through Google's Journalist Studio with substantial cloud storage for uploaded files, and access to certain generative AI features may require applying for early access. Because it converts recorded interviews into searchable transcripts within a research workspace, it is well suited to journalists and researchers who need to manage and query both spoken and written source material in one place. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Google Pinpoint is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Google Pinpoint |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Transcription of uploaded audio and video into searchable text |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Search and analysis across large document and media collections |
| Team usage | Buying-signal, objection, and sentiment detection | Highlighting of names and organizations across sources |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Integrated claim checking with Google Search |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Cloud storage for documents, audio, and video files |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Collaboration features within the Journalist Studio workspace |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Google Pinpoint
Choose Google Pinpoint if you need transcribing recorded interviews into searchable text for reporting — strengths include purpose-built for journalists and document-heavy investigative research.
Agaton
Google Pinpoint
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Google Pinpoint is strong for transcribing recorded interviews into searchable text for reporting. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Google Pinpoint is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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