Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Goodmeetings: AI meeting insights and coaching for revenue teams The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Goodmeetings when discovery and demo notes matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI meeting insights and coaching for revenue teams
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Goodmeetings is an AI meeting assistant and revenue-intelligence platform built for sales and customer-facing teams. It records and transcribes calls across major conferencing platforms, generates summaries and action items, and provides analytics and coaching tools so managers can review conversations and help reps improve. The product focuses on turning meetings into pipeline outcomes: it captures next steps, supports call libraries and highlights for coaching, and connects with CRMs so call data and follow-ups land in existing systems. Goodmeetings is aimed at revenue organizations that want recording, summaries, and conversation intelligence in one place, with particular traction among sales teams that run a high volume of calls and need consistent documentation plus coaching. Rather than being a general-purpose notetaker, it leans into the sales workflow — discovery, demos, and follow-up — making it most valuable for teams that treat calls as a core part of how they sell. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Goodmeetings is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Goodmeetings |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Recording and transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI summaries and action items |
| Team usage | Buying-signal, objection, and sentiment detection | Coaching and call libraries |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Conversation analytics |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | CRM integrations |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Recording and transcription |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Goodmeetings
Choose Goodmeetings if you need sales coaching and call review — strengths include sales-focused coaching and analytics.
Agaton
Goodmeetings
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Goodmeetings is strong for sales coaching and call review. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Goodmeetings is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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