Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Good Tape: EU-based AI transcription for interviews, meetings, podcasts, lectures, and webinars, with speaker labels and one-click summaries. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Good Tape when podcasters producing editable transcripts and subtitles with speaker labels matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
EU-based AI transcription for interviews, meetings, podcasts, lectures, and webinars, with speaker labels and one-click summaries.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Good Tape is an automated AI transcription platform that turns audio and video recordings into text across more than 100 languages and accents. It is positioned for journalists, newsrooms, academics, podcasters, legal and consulting professionals, and content creators, and explicitly supports interviews, meetings, podcasts, lectures, and webinars. Users upload files or record directly through its iOS and Android app, which captures high-quality audio and syncs automatically for transcription. The web editor offers synced audio playback that highlights the current word as you read, color-coded speaker labels to distinguish participants, and a one-click AI Summaries feature that generates a clean overview of key points from a transcript. Recordings can be grouped into collections by topic, client, or date, shared with colleagues, and annotated with notes attached to specific moments. Bulk uploading lets teams process many files at once, and transcripts can be exported as subtitle files such as .srt or .vtt for platforms like YouTube and Vimeo. Good Tape emphasizes privacy and compliance: servers are located in the EU, it is GDPR compliant and ISO 27001 certified, files are auto-deleted unless retained, and the company states it never trains its models on user files. Free and paid tiers are available. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Good Tape is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Good Tape |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI transcription supporting 100+ languages and accents |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Color-coded speaker labels (diarization) |
| Team usage | Buying-signal, objection, and sentiment detection | One-click AI summaries of key points |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Synced audio playback that highlights words during editing |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Bulk uploading and collections for organizing recordings |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Team sharing and timestamped notes for collaboration |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Good Tape
Choose Good Tape if you need journalists transcribing recorded interviews with source privacy in mind — strengths include strong privacy and compliance posture (eu servers, gdpr, iso 27001, no model training on user files).
Agaton
Good Tape
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Good Tape is strong for journalists transcribing recorded interviews with source privacy in mind. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Good Tape is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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