Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Gong: Gong is an enterprise revenue-intelligence platform that automatically records, transcribes, and analyzes sales calls and video meetings to surface summaries, insights, and coaching. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Gong when coaching reps with data-backed insights from real conversations matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Gong is an enterprise revenue-intelligence platform that automatically records, transcribes, and analyzes sales calls and video meetings to surface summaries, insights, and coaching.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Gong is a "Revenue AI" platform built for sales and revenue teams that captures and analyzes customer interactions across calls, video meetings, and email. It automatically records and transcribes conversations from Zoom, Microsoft Teams, and Google Meet, then applies AI to generate call summaries, highlights, topic and keyword detection, sentiment and talk-ratio analysis, and suggested action items. Managers use it for data-backed coaching grounded in real conversations, while AI agents can draft follow-ups and update CRM records. Gong integrates with Salesforce, HubSpot, and Microsoft Dynamics CRMs, plus Slack, Zapier, and LinkedIn Sales Navigator, and lists 250+ partners through its Gong Collective ecosystem. Beyond conversation intelligence, the broader platform adds forecasting, sales engagement, and enablement modules. Gong is aimed at larger sales organizations rather than individual users, and the company reports more than 5,000 customers as of 2026.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Gong is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Gong |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Call & meeting recording |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI transcription & summaries |
| Team usage | Buying-signal, objection, and sentiment detection | Topic & sentiment analysis |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Coaching insights |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | CRM integration |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Call & meeting recording |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Gong
Choose Gong if you need recording and transcribing sales calls and video meetings for review — strengths include automatically records and transcribes calls and meetings across zoom, microsoft teams, and google meet.
Agaton
Gong
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Gong is strong for recording and transcribing sales calls and video meetings for review. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Gong is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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