Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Gling: Gling is an AI video editing tool that transcribes recordings and automatically removes silences, filler words, and bad takes so creators can edit by editing the transcript. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Gling when cleaning up and transcribing podcast recordings before export to an audio file or nle matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Gling is an AI video editing tool that transcribes recordings and automatically removes silences, filler words, and bad takes so creators can edit by editing the transcript.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Gling is an AI-powered video editing platform built mainly for YouTubers, podcasters, and educators who record talking-head and dialogue-heavy content. It works by first transcribing the uploaded recording into searchable text, then letting users edit by trimming the transcript rather than dragging clips on a timeline. From that transcript, Gling automatically detects and removes long silences, filler words like "um" and "uh," and repeated bad takes, keeping the best delivery of each line. It also generates captions and subtitles, suggests YouTube-optimized titles, and creates chapter markers. The transcription engine supports many languages, including English, Spanish, French, German, Portuguese, Arabic, Chinese, Korean, and Japanese, and transcripts can be exported as SRT subtitle files. Finished edits export to MP4 or MP3, or as project files (XML/EDL) for Final Cut Pro, Adobe Premiere, and DaVinci Resolve. Gling is positioned as a workflow accelerator that turns raw footage into a polished cut faster than manual editing, with transcription serving as the foundation for its automated cuts.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Gling is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Gling |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI speech-to-text transcription of uploaded video and audio, exportable as SRT subtitles |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automatic removal of silences, filler words, and awkward pauses |
| Team usage | Buying-signal, objection, and sentiment detection | Bad-take detection that keeps the best of repeated lines |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Text-based editing: cut footage by editing the transcript |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Auto-generated captions, YouTube titles, and chapter markers |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Export to MP4/MP3 or project files for Final Cut Pro, Premiere, and DaVinci Resolve |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Gling
Choose Gling if you need editing youtube talking-head videos by removing silences, filler words, and flubbed takes — strengths include transcript-driven editing makes cutting talking-head footage much faster than a manual timeline.
Agaton
Gling
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Gling is strong for editing youtube talking-head videos by removing silences, filler words, and flubbed takes. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Gling is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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