Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Descript: Video/podcast editor with transcription and meeting recording Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Descript when generating captions and subtitles for published content matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Video/podcast editor with transcription and meeting recording
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Descript is an audio and video editing platform built around text-based editing, where the spoken content of a recording is automatically transcribed and the resulting transcript becomes the primary way to edit the media. When users import or record audio and video, Descript generates a transcript that they can read, search, and edit, with changes to the text reflected in the underlying recording. The platform also offers one-click caption and subtitle generation so the transcribed words can be displayed on screen and styled to match a project. In addition to transcription and captions, Descript provides features for podcast and video production, including multitrack editing, screen recording, and AI-assisted tools. Because editing the transcript edits the media, it is especially useful for podcasters, video creators, and teams who want to cut filler, rearrange segments, or repurpose content without working frame by frame. Descript is aimed at content creators, marketers, educators, and teams who want transcription, captions, and editing combined in a single workflow. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Descript is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Descript |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Automatic transcription of imported or recorded audio and video |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Text-based editing where editing the transcript edits the media |
| Team usage | Buying-signal, objection, and sentiment detection | One-click caption and subtitle generation |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Multitrack audio and video editing |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Screen and audio recording built in |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Automatic transcription of imported or recorded audio and video |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Descript
Choose Descript if you need editing podcasts and videos by editing the transcript — strengths include transcript-driven editing makes cutting and rearranging content fast.
Agaton
Descript
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Descript is strong for editing podcasts and videos by editing the transcript. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Descript is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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