Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Deciphr: Deciphr is an AI platform that transcribes audio and video files and automatically repurposes them into transcripts, show notes, articles, social captions, and video reels. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Deciphr when marketers repurposing webinars and recorded talks into articles, newsletters, and social posts matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Deciphr is an AI platform that transcribes audio and video files and automatically repurposes them into transcripts, show notes, articles, social captions, and video reels.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Deciphr is an AI content-automation platform that transcribes audio and video—including podcasts, webinars, and meetings—and turns a single upload into a suite of derived content. After processing a recording, it generates a transcript plus assets such as show notes, episode summaries, chapters, quotes, SEO articles, FAQs, newsletters, social captions, audiograms, and video reels. Its built-in editor supports bulk editing, filler-word filtering, and automated speaker identification, letting users add speaker names and clean up text in-app. An AI chat assistant lets you query a transcript, brainstorm ideas, and pull suggestions from the uploaded content, and batch upload can pull from YouTube channels, playlists, or RSS feeds. Deciphr is aimed primarily at podcasters, YouTubers, webinar hosts, B2B marketers, agencies, and content creators whose main need is repurposing long-form recordings into many marketing assets rather than live meeting capture. It offers a free tier alongside paid Hobbyist, Professional, and Enterprise plans, with API access and advanced batch features available on higher tiers.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Deciphr is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Deciphr |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI transcription of audio and video files, including podcasts, webinars, and meetings |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automated repurposing into 75+ asset types (show notes, summaries, articles, FAQs, captions, newsletters) |
| Team usage | Buying-signal, objection, and sentiment detection | Audiogram and video reel generation, plus an AI clip finder for social media |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | In-app editor with bulk editing, filler-word filtering, and automated speaker identification |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | AI chat assistant to query transcripts and brainstorm content ideas |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Batch upload from YouTube channels, playlists, or RSS feeds |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Deciphr
Choose Deciphr if you need podcasters generating show notes, transcripts, chapters, and clips from each episode — strengths include turns one recording into many ready-to-use marketing assets, saving significant manual repurposing time.
Agaton
Deciphr
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Deciphr is strong for podcasters generating show notes, transcripts, chapters, and clips from each episode. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Deciphr is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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