Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Cuebo: AI sales coaching platform with a roleplay arena of video-avatar buyers, automated course generation, and call analysis. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Cuebo when generating onboarding courses automatically from existing sales materials matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI sales coaching platform with a roleplay arena of video-avatar buyers, automated course generation, and call analysis.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cuebo is an AI-powered sales coaching platform, founded in 2024, that combines roleplay practice, automated training content, and call analysis to help sales teams improve through continuous, on-demand coaching. Its AI Roleplay Arena lets reps practice with customizable buyer personas that have voices and video avatars, built from real customer conversations, and provides instant post-call feedback and scoring; reps can even share their screen to practice full demos. A separate AI Trainer capability automatically generates bite-sized, conversational learning modules from uploaded content such as decks, PDFs, and playbooks, organizing them into role-based training paths with assessments. Cuebo's Smart Coach focuses on personalized coaching for individual skill gaps, with objection-handling drills, verbal feedback, and call memory that tracks patterns across sessions, while its conversation intelligence records and transcribes sales calls so managers can review how reps interact with customers. The platform adds gamification, management dashboards with team analytics, and support for more than 20 languages. Cuebo is aimed at inside sales, field sales, and retail teams, as well as onboarding and certification programs that want scalable, repeatable practice and coaching. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Cuebo is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Cuebo |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI Roleplay Arena with customizable video-avatar buyer personas built from real conversations |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Instant post-call feedback and scoring, including screen-share demo practice |
| Team usage | Buying-signal, objection, and sentiment detection | AI Trainer that auto-generates training modules from decks, PDFs, and playbooks |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Smart Coach for personalized coaching with objection-handling drills and call memory |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Call recording and transcription for manager review of customer interactions |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Management dashboards, gamification, and support for 20+ languages |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Cuebo
Choose Cuebo if you need reps practicing pitches and full demos against video-avatar buyers — strengths include video-avatar personas and screen sharing enable realistic demo practice.
Agaton
Cuebo
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Cuebo is strong for reps practicing pitches and full demos against video-avatar buyers. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Cuebo is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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