Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Claap: Async video plus AI meeting recording and CRM updates Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Claap when meeting notes and highlights matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Async video plus AI meeting recording and CRM updates
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Claap is an AI meeting recorder and asynchronous video platform that helps teams capture calls and communicate without always meeting live. It records, transcribes, and summarizes meetings across major conferencing platforms, generating notes and action items, while also supporting short async video messages and screen recordings that teammates can watch on their own time. This dual focus — meeting capture plus async video — makes it appealing to distributed teams that want to reduce live meetings while keeping a searchable record of decisions. Claap can create highlights and clips from recordings, organize content into workspaces, and connect with tools like CRMs so meeting insights reach the right systems. It is commonly used by sales, product, and remote teams that value both clean meeting summaries and a library of shareable video. Rather than being only a notetaker, Claap positions itself as a hub for recorded knowledge and async collaboration built around video. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Slack, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Claap is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Claap |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Recording and transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI summaries and action items |
| Team usage | Buying-signal, objection, and sentiment detection | Async video messaging |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Highlights and clips |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | CRM and tool integrations |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Recording and transcription |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Claap
Choose Claap if you need async video updates — strengths include combines meeting notes with async video.
Agaton
Claap
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Claap is strong for async video updates. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Claap is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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