Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Castmagic: AI content platform that transcribes podcasts, videos, and recorded meetings with speaker diarization and turns them into show notes, summaries, and other assets. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Castmagic when turning recorded interviews and meetings into written content and highlights matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI content platform that transcribes podcasts, videos, and recorded meetings with speaker diarization and turns them into show notes, summaries, and other assets.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Castmagic is an AI-powered content platform that transforms recorded audio and video into transcripts and a range of derived content. After a file is uploaded or imported, Castmagic transcribes it with speaker diarization and then automatically generates summaries, show notes, timestamps, titles, social media posts, newsletters, and other assets from the same recording. The platform integrates with sources including YouTube, Apple Podcasts, Google Drive, and Zoom, so recorded meetings and interviews can flow directly into a workspace for processing alongside podcast episodes. Castmagic includes semantic search across a media library, brand-voice customization, reusable templates, and commenting and approval workflows aimed at teams and agencies that manage content for multiple brands. While its marketing centers on podcasters and creators, the transcription, speaker labeling, and summary features make it applicable to meeting and interview recordings as well. It is intended for content teams, marketing agencies, podcasters, coaches, and sales organizations that want to convert recorded conversations into transcripts and repurposed written content rather than only a raw transcript. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Castmagic is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Castmagic |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Transcription of audio and video with speaker diarization |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automatic generation of summaries, show notes, titles, and timestamps |
| Team usage | Buying-signal, objection, and sentiment detection | Repurposing of recordings into social posts, newsletters, and blog content |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Direct import from sources including YouTube, Google Drive, and Zoom |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Semantic search across a media library of past recordings |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Multi-brand workspaces with templates and approval workflows for teams |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Castmagic
Choose Castmagic if you need transcribing podcast episodes and generating show notes and summaries — strengths include goes beyond transcription to produce ready-to-use written content from recordings.
Agaton
Castmagic
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Castmagic is strong for transcribing podcast episodes and generating show notes and summaries. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Castmagic is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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