Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. CallBro: Bot-free AI meeting assistant that transcribes calls from system audio and produces structured notes without joining the call. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and CallBro when capturing lecture and study notes for students matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Bot-free AI meeting assistant that transcribes calls from system audio and produces structured notes without joining the call.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
CallBro is a desktop AI meeting assistant that records and transcribes meetings in real time directly from your device's system audio and microphone, without sending a separate bot to join the call. Because capture happens locally at the system level, it works with any meeting platform, including Zoom, Google Meet, and Microsoft Teams, as well as in-person conversations, and it remains invisible to other participants. CallBro combines the live transcript with the user's own typed notes to generate structured summaries that highlight key decisions, action items, and next steps, and it includes an AI chat that can answer questions about the meeting or draft follow-ups using the full context of the transcript and notes. The product is offered as a downloadable application for macOS and Windows, with Linux noted as upcoming, and the website lists dedicated use cases for lawyers and students alongside general business meetings. Its bot-free, device-only approach makes it relevant for professionals handling sensitive conversations, such as legal client meetings and consultations, where a visible third-party recorder may be undesirable. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); CallBro is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | CallBro |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Bot-free capture from system audio and microphone, no participant bot |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Real-time transcription with speaker-aware formatting |
| Team usage | Buying-signal, objection, and sentiment detection | Structured notes combining the transcript with the user's own notes |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | In-meeting and post-meeting AI chat for recall and follow-up drafting |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Works with Zoom, Google Meet, Teams, or in-person meetings |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Downloadable apps for macOS and Windows |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
CallBro
Choose CallBro if you need transcribing legal client meetings, consultations, and intake calls without a visible recorder — strengths include no bot joins the call, which suits sensitive or private meetings.
Agaton
CallBro
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while CallBro is strong for transcribing legal client meetings, consultations, and intake calls without a visible recorder. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and CallBro is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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