Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Briefly: AI meeting summaries with CRM and Slack delivery Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Briefly when follow-up drafting matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI meeting summaries with CRM and Slack delivery
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Briefly is an AI meeting notetaker that records and transcribes calls and then produces concise summaries, action items, and follow-up drafts so users spend less time writing up meetings. It works across major conferencing platforms, capturing conversations automatically and turning them into clear, shareable notes that highlight decisions and next steps. Briefly focuses on simplicity and speed: rather than a heavy analytics dashboard, it aims to give individuals and teams quick, readable recaps and ready-to-send follow-ups after each call. Notes are searchable so important moments can be revisited later, and summaries can be shared with people who could not attend. Briefly is typically used by sales, customer-facing, and busy professional users who want low-effort documentation and faster follow-up, positioning itself as a lightweight assistant that handles the routine work of capturing and summarizing meetings without requiring much setup or ongoing management. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Briefly is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Briefly |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Recording and transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Concise AI summaries |
| Team usage | Buying-signal, objection, and sentiment detection | Action items |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Follow-up drafts |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Searchable notes |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Recording and transcription |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Briefly
Choose Briefly if you need quick meeting summaries — strengths include simple, fast summaries and follow-ups.
Agaton
Briefly
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Briefly is strong for quick meeting summaries. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Briefly is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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