Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Braina: Braina is a Windows AI assistant and speech-to-text software that handles voice dictation, voice commands, and transcription of recorded audio and video files including meetings and interviews. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Braina when voice dictation for notes and documents on a windows pc matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Braina is a Windows AI assistant and speech-to-text software that handles voice dictation, voice commands, and transcription of recorded audio and video files including meetings and interviews.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Braina (short for "Brain Artificial") is a Windows desktop AI assistant and speech-to-text application developed by Brainasoft. For meeting-related work, it transcribes pre-recorded audio and video files (WAV, MP3, M4A, MP4) into text, handling content such as meetings, interviews, lectures, and broadcasts. Transcription runs locally on the user's computer, supports multiple speakers without voice training, and can output plain text, text with timestamps, and subtitle formats (SRT and WebVTT). It also offers live voice dictation into any application across many languages, plus voice commands for controlling the PC. Beyond transcription, Braina provides an interface to local and cloud large language models, note-taking with persistent memory, reminders, and document chat. It runs primarily on Windows, with companion iOS and Android apps that can remotely control a connected PC over Wi-Fi. It is aimed at professionals, students, and researchers who want desktop dictation and offline file transcription rather than an automated bot that joins live meetings.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Braina is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Braina |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Transcribe recorded audio and video files (WAV, MP3, M4A, MP4) to text |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Offline multi-speaker transcription with no voice training required |
| Team usage | Buying-signal, objection, and sentiment detection | Output to plain text, timestamped text, SRT and WebVTT subtitles |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Live voice dictation into any application across many languages |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Voice commands for PC control plus note-taking and reminders |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Interface to local and cloud large language models |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Braina
Choose Braina if you need transcribing recorded meetings and interviews into text or subtitles — strengths include transcription runs locally on your own computer for privacy.
Agaton
Braina
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Braina is strong for transcribing recorded meetings and interviews into text or subtitles. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Braina is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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