Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Bee: Wearable AI device that captures spoken conversations and turns them into transcripts, summaries, and reminders. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Bee when reviewing and searching past conversations during the day matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Wearable AI device that captures spoken conversations and turns them into transcripts, summaries, and reminders.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Bee is a wearable personal AI device, now part of Amazon, that continuously captures the conversations happening around the wearer and processes them into transcripts, segmented summaries, suggested to-dos, and timely reminders. The hardware uses dual microphones with noise filtering and is designed to be worn as a wristband or clipped to clothing, with a button press to start and stop capture and an LED indicator to show when it is recording. Captured audio is processed by AI that segments discussions, identifies commitments, and surfaces personal insights over time, rather than leaving the user with a raw recording to comb through. Recordings sync to a companion mobile app on iOS and Android, with Apple Watch support, where users can review their day's conversations, search past discussions, and manage what is stored. Bee supports dozens of languages and emphasizes that only the user can access their own transcripts and summaries. It is aimed at professionals and individuals who want hands-free, in-person meeting and conversation capture without reaching for a phone or laptop. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Bee is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Bee |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Wearable device with dual microphones and noise filtering |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automatic transcription with segmented, per-section summaries |
| Team usage | Buying-signal, objection, and sentiment detection | Suggested to-dos and reminders extracted from conversations |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Companion app on iOS, Android, and Apple Watch |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Multi-language support across dozens of languages |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | On-button capture control with recording indicator |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Bee
Choose Bee if you need capturing in-person meetings and follow-up action items hands-free — strengths include hands-free in-person capture without needing a phone or laptop.
Agaton
Bee
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Bee is strong for capturing in-person meetings and follow-up action items hands-free. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Bee is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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