User Intuition: An AI-moderated customer research platform that runs natural voice and video interviews at scale and delivers transcripts, recordings, and analyzed insights. VITO: VITO is a mobile app from ReturnZero that automatically transcribes recorded phone calls into searchable text with speaker labels and summaries, optimized for Korean. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist User Intuition when running in-depth customer interviews at scale to uncover decision drivers matters most, and VITO when capturing and sharing business call details for agents, sales, and small-business owners matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI-moderated customer research platform that runs natural voice and video interviews at scale and delivers transcripts, recordings, and analyzed insights.
VITO is a mobile app from ReturnZero that automatically transcribes recorded phone calls into searchable text with speaker labels and summaries, optimized for Korean.
User Intuition is an AI-moderated customer research platform that automates qualitative interviews at scale. An AI moderator conducts natural voice and video conversations with participants, asking adaptive follow-up questions and using laddering methodology to probe several levels deeper into the reasoning behind each response. Studies cover in-depth interviews, concept testing, and interactive prototype walkthroughs, and participants can complete sessions on any device, around the clock, in over 50 languages. Researchers can use their own customers or recruit from a vetted respondent panel. After each study, the platform produces full transcripts, audio and video recordings, AI-generated theme summaries, sentiment analysis, competitive mentions, verbatim quotes, and presentation-ready recommendations, all searchable through a Customer Intelligence Hub. Interview quality is automatically scored against the brief on length, depth, and coverage. It integrates with Stripe, Zapier, OpenAI, and Claude (with HubSpot and Shopify listed as coming soon). It is aimed at product, UX, marketing, and insights teams at enterprises and research agencies.
Best suited for
VITO (비토) is a call-transcription app developed by ReturnZero Inc. (리턴제로), a Seoul-based speech-AI company. It automatically converts recorded phone calls into readable, chat-style text using ReturnZero's proprietary speech-recognition engine tuned for conversational Korean. Rather than joining live virtual meetings as a bot, VITO works from a phone's call-recording function: once a call is recorded, the audio is transcribed, with speaker identification distinguishing participants, and users can later read, keyword-search, replay specific segments, and review summaries of past conversations. It also supports bulk conversion of previously recorded calls. VITO is available on iOS and Android, with PC/web access to view transcripts, and offers cloud storage so call history is preserved across devices. The company also exposes its underlying RTZR speech-to-text technology as a separate developer API. VITO is aimed at everyday users and professionals such as real-estate agents, delivery drivers, office workers, students, and small-business owners who need to revisit, search, or share the content of their phone conversations.
Best suited for
User Intuition is a free tier with paid upgrades (paid); VITO is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | User Intuition | VITO |
|---|---|---|
| Core capability | AI moderator conducts natural voice and video interviews with adaptive follow-up questions | Automatic speech-to-text transcription of recorded phone calls |
| Standout feature | Full transcripts plus audio and video recordings for every interview | Speaker identification across multi-party conversations |
| Team usage | AI-generated theme summaries, sentiment analysis, and verbatim quotes | Chat-style transcripts with keyword search and segment replay |
| Integrations | Searchable Customer Intelligence Hub across studies | Call summaries and follow-up reminders |
| Languages & capture | Automatic interview quality scoring on length, depth, and coverage | Bulk conversion of previously recorded calls |
| Best-fit workflow | Multilingual support (50+ languages) with on-device, 24/7 completion | Cloud storage with PC/web access to transcripts across devices |
User Intuition
Choose User Intuition if you need running in-depth customer interviews at scale to uncover decision drivers — strengths include automates qualitative interviews at scale with fast turnaround.
VITO
Choose VITO if you need reviewing and searching the content of past phone calls — strengths include strong korean speech recognition from returnzero's proprietary stt engine.
User Intuition
VITO
It depends on your workflow. User Intuition is strong for running in-depth customer interviews at scale to uncover decision drivers, while VITO is strong for reviewing and searching the content of past phone calls. Both transcribe and summarize meetings.
User Intuition is a free tier with paid upgrades and VITO is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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