Garba: AI sales meeting assistant that records, transcribes, and summarizes calls, then syncs notes and insights natively into Pipedrive and HubSpot. Notica: A mobile-first AI meeting assistant that records, transcribes, and summarizes meetings with action items, calendar sync, and an AI chat over past notes. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Garba when sales reps who want call notes and action items logged automatically into pipedrive or hubspot matters most, and Notica when letting a bot join and record calls when the user cannot attend matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales meeting assistant that records, transcribes, and summarizes calls, then syncs notes and insights natively into Pipedrive and HubSpot.
A mobile-first AI meeting assistant that records, transcribes, and summarizes meetings with action items, calendar sync, and an AI chat over past notes.
Garba is an AI-powered sales meeting assistant built around CRM-native workflows. It automatically records, transcribes, and summarizes meetings, then pushes the resulting notes, summaries, and key insights directly into the user's CRM. Garba is described as a Pipedrive-native intelligence tool that maps meeting outputs to Pipedrive records and fields rather than acting as a generic connector, and it also offers a HubSpot integration that lets users view meeting notes inside HubSpot Contact, Deal, and Company records. Beyond capturing notes, Garba focuses on post-meeting workflows for sales teams: it can draft follow-up emails, enrich CRM data, and surface conversation-intelligence insights intended to help sales leaders understand why deals are won or lost. The product includes AI-generated summaries with customizable templates and a transcript search feature for reviewing past conversations, and references a coaching/insights layer (AskGarba) for analyzing call transcripts to surface next steps, objections, and deal blockers. Garba is listed in the HubSpot App Marketplace and is distributed for Pipedrive through partners. The company, Garba AB, is based in Malmo, Sweden and was founded in 2025. It is positioned for sales reps and revenue teams that want meeting notes and intelligence to flow automatically into their existing CRM rather than living in a separate notetaking app. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notica is a mobile-first AI meeting assistant that records, transcribes, and summarizes meetings, surfacing key points and structured action items along with searchable notes. Built natively for iOS first, it is designed for professionals who meet on the go and want a fast mobile workflow, including instant AI summaries and an AI chat interface that lets users ask questions about their past meeting notes directly from a phone. Notica can capture audio from online meetings on platforms such as Zoom, Google Meet, and Microsoft Teams as well as in-person conversations, and an auto bot-join capability lets it join calls, record the conversation, and capture key points even when the user is away. It also processes pre-recorded audio files into transcripts and summaries, integrates with Google Calendar, and supports multiple languages. The app is developed by Apero Technologies Group, runs across iOS, iPadOS, macOS, visionOS, and watchOS with web access, and references security measures including TLS encryption in transit and AES-256 encryption at rest. It is offered with a free trial on iOS and the web. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Garba is a free tier with paid upgrades (freemium); Notica is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Garba | Notica |
|---|---|---|
| Core capability | Automatic meeting recording, transcription, and AI-generated summaries | Records, transcribes, and summarizes meetings with key points and action items |
| Standout feature | Pipedrive-native sync that maps meeting insights directly into CRM records and fields | Auto bot-join to capture Zoom, Google Meet, and Microsoft Teams calls |
| Team usage | HubSpot integration to view meeting notes inside Contact, Deal, and Company records | AI chat to query past meeting notes |
| Integrations | Customizable summary templates for different meeting types | Audio file upload for transcript and summary generation |
| Languages & capture | AI-assisted follow-up email drafting and CRM data enrichment | Google Calendar sync and multi-language support |
| Best-fit workflow | Conversation-intelligence insights for understanding why deals are won or lost | Native apps across iOS, iPad, Mac, and web with encryption in transit and at rest |
Garba
Choose Garba if you need sales reps who want call notes and action items logged automatically into pipedrive or hubspot — strengths include deep, crm-native integration with pipedrive and hubspot rather than a generic export.
Notica
Choose Notica if you need capturing and summarizing meetings from a phone while on the move — strengths include mobile-first workflow optimized for users who meet on the go.
Garba
Notica
It depends on your workflow. Garba is strong for sales reps who want call notes and action items logged automatically into pipedrive or hubspot, while Notica is strong for capturing and summarizing meetings from a phone while on the move. Both transcribe and summarize meetings.
Garba is a free tier with paid upgrades and Notica is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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