Exemplary AI: AI transcription and content-repurposing tool that turns podcasts, webinars, interviews, and videos into transcripts, subtitles, clips, and written summaries. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Exemplary AI when transcribing and captioning podcasts, webinars, and recorded interviews matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Try them side by side on real calls before deciding — needs vary by team.
AI transcription and content-repurposing tool that turns podcasts, webinars, interviews, and videos into transcripts, subtitles, clips, and written summaries.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
Exemplary AI is a transcription and content-repurposing platform for long-form audio and video. Users upload a recording or import one, and Exemplary AI produces a transcript, then offers tools to convert that recording into subtitles, short clips, summaries, show notes, chapters, and blog posts. The transcription handles audio and video across a large number of languages and can generate subtitles and translations, making it usable for accessibility and multilingual distribution. Beyond raw transcription, the platform includes an AI writer and chat that work against the transcript so users can ask questions or generate written content from the conversation, plus lightweight video editing such as trimming, removing filler words, adding B-roll, and styling captions. Exemplary AI markets dedicated workflows for podcasts, webinars, and academic recordings, and the transcription and captioning features apply equally to recorded interviews and meetings. It is aimed at content creators, marketers, educators, and businesses that want to extract transcripts, captions, and repurposed assets from their recorded spoken content. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Exemplary AI is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Exemplary AI | Substrata |
|---|---|---|
| Core capability | Transcription of audio and video with high stated accuracy | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Subtitles and translations across more than 100 languages | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | AI writer and chat that generate content and answer questions from the transcript | Email signal analysis for sentiment and engagement |
| Integrations | Short-clip generation from long recordings for social video | Deal momentum tracking across conversations |
| Languages & capture | Video editing tools including trimming, filler-word removal, and caption styling | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Dedicated transcription workflows for podcasts, webinars, and academic recordings | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
Exemplary AI
Choose Exemplary AI if you need transcribing and captioning podcasts, webinars, and recorded interviews — strengths include combines transcription, captioning, and content repurposing in one tool.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
Exemplary AI
Substrata
It depends on your workflow. Exemplary AI is strong for transcribing and captioning podcasts, webinars, and recorded interviews, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
Exemplary AI is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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