Exec: Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching. Zell: Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Exec when practicing cold calls, discovery, and objection handling safely matters most, and Zell when automating sales-manager coaching with personalized plans and ai roleplays matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching.
Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription.
Exec is an AI roleplay and training platform designed to help sales reps, leaders, and support staff practice high-stakes conversations before they happen with real customers. Its core function is generating voice-based AI characters that simulate buyers and other counterparts, complete with industry context and customizable traits, so reps can rehearse cold calls, discovery, negotiation, and objection handling in unscripted, dynamic conversations. The platform supports custom scenario creation and includes screen-sharing functionality so reps can practice product demos and presentations, not just talk tracks. After each roleplay, Exec provides instant performance insights, including actionable improvement tips and an AI coach that can explain scores, surface growth areas, and run short follow-up sessions to work through specific gaps. For managers and enablement teams, Exec offers analytics dashboards tracking skill development over time, performance trending, leaderboards, certification, and integration with existing learning management systems. It maintains SOC 2 Type II certification and states it does not use customer data to train its models. Exec is aimed at enterprise sales and revenue teams that want to close the gap between training content and real behavior change through repeated, measurable practice. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Zell is a Berlin-based AI platform that captures and analyzes real sales calls to give sales teams performance visibility and automated coaching. It works across video calls, phone calls, and in-person meetings, automatically evaluating call behaviors such as talk patterns, objection handling, and discovery depth, and producing scorecards and instant AI call summaries once conversations end. A skill-gaps dashboard helps managers see who is improving and where coaching is needed, while an AI coaching component (named Dave) generates personalized feedback, coaching plans, and roleplay simulations based on each rep's actual performance, then tracks improvement over time. Zell positions itself as a layer that turns conversation insights into action and automates much of the sales manager's manual coaching workload. As a European company founded in 2024, Zell emphasizes GDPR-compliant, on-device transcription that does not require a meeting bot or store customer data. The company has validated its model with clients across the US, Germany, Italy, and Spain and is backed by European pre-seed investors. It is a newer, privacy-focused alternative to large US conversation intelligence platforms. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Exec is a free tier with paid upgrades (freemium); Zell is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Exec | Zell |
|---|---|---|
| Core capability | Voice-based AI roleplay with customizable buyer personas | Captures and analyzes video, phone, and in-person sales calls |
| Standout feature | Custom scenario creation for realistic practice situations | GDPR-compliant on-device transcription without a meeting bot or stored customer data |
| Team usage | Screen-sharing practice for demos and presentations | Automated scorecards on talk patterns, objection handling, and discovery depth |
| Integrations | AI coach that explains scores and runs follow-up sessions | Instant AI call summaries after each conversation |
| Languages & capture | Manager dashboards with skill tracking, leaderboards, and certification | Skill-gap dashboard for managers across reps |
| Best-fit workflow | Voice-based AI roleplay with customizable buyer personas | AI coaching, personalized coaching plans, and roleplay simulations |
Exec
Choose Exec if you need practicing cold calls, discovery, and objection handling safely — strengths include voice-based, unscripted roleplays that adapt to the rep.
Zell
Choose Zell if you need analyzing real sales calls to score rep behaviors and identify skill gaps — strengths include privacy-first design with on-device transcription suited to gdpr-conscious eu teams.
Exec
Zell
It depends on your workflow. Exec is strong for practicing cold calls, discovery, and objection handling safely, while Zell is strong for analyzing real sales calls to score rep behaviors and identify skill gaps. Both transcribe and summarize meetings.
Exec is a free tier with paid upgrades and Zell is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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