Exec: Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching. Userology: Vision-aware AI UX research agent that moderates usability and concept-testing interviews and reports task metrics and insights. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Exec when practicing cold calls, discovery, and objection handling safely matters most, and Userology when scaling generative ux interviews without researcher bottlenecks matters most. Run both through a week of actual calls to see which suits your workflow.
Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching.
Vision-aware AI UX research agent that moderates usability and concept-testing interviews and reports task metrics and insights.
Exec is an AI roleplay and training platform designed to help sales reps, leaders, and support staff practice high-stakes conversations before they happen with real customers. Its core function is generating voice-based AI characters that simulate buyers and other counterparts, complete with industry context and customizable traits, so reps can rehearse cold calls, discovery, negotiation, and objection handling in unscripted, dynamic conversations. The platform supports custom scenario creation and includes screen-sharing functionality so reps can practice product demos and presentations, not just talk tracks. After each roleplay, Exec provides instant performance insights, including actionable improvement tips and an AI coach that can explain scores, surface growth areas, and run short follow-up sessions to work through specific gaps. For managers and enablement teams, Exec offers analytics dashboards tracking skill development over time, performance trending, leaderboards, certification, and integration with existing learning management systems. It maintains SOC 2 Type II certification and states it does not use customer data to train its models. Exec is aimed at enterprise sales and revenue teams that want to close the gap between training content and real behavior change through repeated, measurable practice. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Userology is an AI UX research platform built around a vision-aware AI moderator that conducts user research interviews and usability tests at scale. Unlike text-only interview bots, its moderator can watch participants complete tasks on screen, layering in interaction analysis to evaluate how users actually navigate a product, and it asks context-aware follow-up questions, detects silence, and handles technical glitches during a session. The platform supports several research methods, including generative voice interviews, prototype testing with Figma links, live product research on existing Android, iOS, and web experiences, and diary studies, with additional evaluative methods noted as in development. It supports moderation in 40-plus languages and offers built-in participant recruitment from a large panel, plus an integration with User Interviews for additional targeting, screening, and recruitment. After sessions, Userology automatically generates reports that combine transcripts, qualitative and quantitative patterns, and key metrics, and it lets teams chat with their research data to dig into findings. The product positions itself as a way for product and design teams to compress research timelines from weeks to days while reducing the manual hours typically required for moderating and analyzing studies. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Exec is a free tier with paid upgrades (freemium); Userology is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Exec | Userology |
|---|---|---|
| Core capability | Voice-based AI roleplay with customizable buyer personas | Vision-aware AI moderator that observes on-screen task completion |
| Standout feature | Custom scenario creation for realistic practice situations | Context-aware follow-ups with silence detection and glitch handling |
| Team usage | Screen-sharing practice for demos and presentations | Multiple methods: voice interviews, prototype testing, live product research, diary studies |
| Integrations | AI coach that explains scores and runs follow-up sessions | Automated reports with transcripts, insights, and task-based metrics |
| Languages & capture | Manager dashboards with skill tracking, leaderboards, and certification | Chat-with-your-research data exploration |
| Best-fit workflow | Voice-based AI roleplay with customizable buyer personas | Built-in panel recruitment plus User Interviews integration, 40+ languages |
Exec
Choose Exec if you need practicing cold calls, discovery, and objection handling safely — strengths include voice-based, unscripted roleplays that adapt to the rep.
Userology
Choose Userology if you need ai-moderated usability and prototype testing of apps and web products — strengths include vision awareness supports usability and prototype testing, not just verbal interviews.
Exec
Userology
It depends on your workflow. Exec is strong for practicing cold calls, discovery, and objection handling safely, while Userology is strong for ai-moderated usability and prototype testing of apps and web products. Both transcribe and summarize meetings.
Exec is a free tier with paid upgrades and Userology is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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