Exec: Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching. Proudfrog: Proudfrog is a Stockholm-built meeting transcription and knowledge-base tool that records discreetly via iOS and macOS apps and produces speaker-labeled transcripts in Swedish, Norwegian, Danish, and Finnish. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Exec when practicing cold calls, discovery, and objection handling safely matters most, and Proudfrog when teams building a searchable institutional memory of decisions across meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching.
Proudfrog is a Stockholm-built meeting transcription and knowledge-base tool that records discreetly via iOS and macOS apps and produces speaker-labeled transcripts in Swedish, Norwegian, Danish, and Finnish.
Exec is an AI roleplay and training platform designed to help sales reps, leaders, and support staff practice high-stakes conversations before they happen with real customers. Its core function is generating voice-based AI characters that simulate buyers and other counterparts, complete with industry context and customizable traits, so reps can rehearse cold calls, discovery, negotiation, and objection handling in unscripted, dynamic conversations. The platform supports custom scenario creation and includes screen-sharing functionality so reps can practice product demos and presentations, not just talk tracks. After each roleplay, Exec provides instant performance insights, including actionable improvement tips and an AI coach that can explain scores, surface growth areas, and run short follow-up sessions to work through specific gaps. For managers and enablement teams, Exec offers analytics dashboards tracking skill development over time, performance trending, leaderboards, certification, and integration with existing learning management systems. It maintains SOC 2 Type II certification and states it does not use customer data to train its models. Exec is aimed at enterprise sales and revenue teams that want to close the gap between training content and real behavior change through repeated, measurable practice. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Proudfrog, built by Proudfrog AB in Stockholm, is a meeting transcription and knowledge-base platform focused on Nordic languages. Instead of sending a bot to join a call, it records discreetly through its iOS and macOS apps, capturing in-person conversations as well as meetings on Zoom, Teams, and Google Meet. It then transcribes the audio in Swedish, Norwegian, Danish, or Finnish and identifies each speaker by name, with voice recognition that learns participants across meetings. Beyond producing a searchable transcript, Proudfrog structures the content with AI: it extracts decisions and links people and projects across conversations so each meeting adds to a growing knowledge base. Users can search that archive by meaning, ask natural-language questions, and chat with their meeting history through an "Explore" feature. The company emphasizes Nordic-language accuracy, GDPR compliance, and data stored in Sweden. It is aimed at consultants, teams, and professionals working primarily in Scandinavian and Finnish languages rather than English.
Best suited for
Exec is a free tier with paid upgrades (freemium); Proudfrog is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Exec | Proudfrog |
|---|---|---|
| Core capability | Voice-based AI roleplay with customizable buyer personas | Discreet recording via dedicated iOS and macOS apps with no bot joining the call |
| Standout feature | Custom scenario creation for realistic practice situations | Transcription tuned for Swedish, Norwegian, Danish, and Finnish |
| Team usage | Screen-sharing practice for demos and presentations | Speaker identification by name, learning voices across multiple meetings |
| Integrations | AI coach that explains scores and runs follow-up sessions | AI structuring that extracts decisions and links people and projects across conversations |
| Languages & capture | Manager dashboards with skill tracking, leaderboards, and certification | Searchable knowledge base with semantic search and a natural-language chat ('Explore') |
| Best-fit workflow | Voice-based AI roleplay with customizable buyer personas | Works with in-person meetings as well as Zoom, Teams, and Google Meet |
Exec
Choose Exec if you need practicing cold calls, discovery, and objection handling safely — strengths include voice-based, unscripted roleplays that adapt to the rep.
Proudfrog
Choose Proudfrog if you need consultants documenting and searching client meetings in nordic languages — strengths include specialized accuracy for nordic languages rather than english-first transcription.
Exec
Proudfrog
It depends on your workflow. Exec is strong for practicing cold calls, discovery, and objection handling safely, while Proudfrog is strong for consultants documenting and searching client meetings in nordic languages. Both transcribe and summarize meetings.
Exec is a free tier with paid upgrades and Proudfrog is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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