Exec: Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching. Much Better AI: Generative-AI sales training platform where reps practice realistic conversations with virtual clients and get instant coaching. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Exec when practicing cold calls, discovery, and objection handling safely matters most, and Much Better AI when rolling out new messaging and certifying reps before live customer calls matters most. Try them side by side on real calls before deciding — needs vary by team.
Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching.
Generative-AI sales training platform where reps practice realistic conversations with virtual clients and get instant coaching.
Exec is an AI roleplay and training platform designed to help sales reps, leaders, and support staff practice high-stakes conversations before they happen with real customers. Its core function is generating voice-based AI characters that simulate buyers and other counterparts, complete with industry context and customizable traits, so reps can rehearse cold calls, discovery, negotiation, and objection handling in unscripted, dynamic conversations. The platform supports custom scenario creation and includes screen-sharing functionality so reps can practice product demos and presentations, not just talk tracks. After each roleplay, Exec provides instant performance insights, including actionable improvement tips and an AI coach that can explain scores, surface growth areas, and run short follow-up sessions to work through specific gaps. For managers and enablement teams, Exec offers analytics dashboards tracking skill development over time, performance trending, leaderboards, certification, and integration with existing learning management systems. It maintains SOC 2 Type II certification and states it does not use customer data to train its models. Exec is aimed at enterprise sales and revenue teams that want to close the gap between training content and real behavior change through repeated, measurable practice. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Much Better AI is a generative-AI sales training platform that helps revenue teams build selling skills through realistic, simulated practice and automated coaching. Sales reps practice authentic conversations with AI-powered virtual clients across scenarios such as cold calls, discovery calls, objection handling, demo booking, and product demos, with sessions tailored to specific industries, use cases, and goals. The platform provides instant coaching feedback during and after practice, plus skills-mapping dashboards that diagnose team strengths and improvement areas and manager dashboards for tracking progress. Because practice is unlimited and on demand, reps can rehearse the specific call types their role requires without scheduling conflicts or relying on a manager to play the buyer, which the company positions as a way to shorten ramp time for new hires. Much Better AI also supports customized onboarding flows, certification gates before reps engage real customers, and multilingual scenarios. The company has raised funding from investors including Educapital, Antler, and Astorya, employs a team in the dozens, and lists customers across insurance, finance, healthcare, telecom, and retail, including large enterprises. It is an active product operating in 2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Exec is a free tier with paid upgrades (freemium); Much Better AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Exec | Much Better AI |
|---|---|---|
| Core capability | Voice-based AI roleplay with customizable buyer personas | AI roleplay simulations with realistic virtual clients |
| Standout feature | Custom scenario creation for realistic practice situations | Instant coaching feedback during and after practice |
| Team usage | Screen-sharing practice for demos and presentations | Skills-mapping dashboards diagnosing team strengths and gaps |
| Integrations | AI coach that explains scores and runs follow-up sessions | Manager dashboards for progress tracking |
| Languages & capture | Manager dashboards with skill tracking, leaderboards, and certification | Customized onboarding and certification gates |
| Best-fit workflow | Voice-based AI roleplay with customizable buyer personas | Multilingual practice scenarios |
Exec
Choose Exec if you need practicing cold calls, discovery, and objection handling safely — strengths include voice-based, unscripted roleplays that adapt to the rep.
Much Better AI
Choose Much Better AI if you need ramping new sales hires faster with repeatable practice scenarios — strengths include unlimited on-demand practice without needing a manager to roleplay.
Exec
Much Better AI
It depends on your workflow. Exec is strong for practicing cold calls, discovery, and objection handling safely, while Much Better AI is strong for ramping new sales hires faster with repeatable practice scenarios. Both transcribe and summarize meetings.
Exec is a free tier with paid upgrades and Much Better AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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