Exec: Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching. IceCubes: Bot-free Chrome and Edge extension that reads a meeting platform's own captions to transcribe and summarize Meet, Zoom, and Teams calls. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Exec when practicing cold calls, discovery, and objection handling safely matters most, and IceCubes when sales reps who want call summaries automatically tied to crm records matters most. Try them side by side on real calls before deciding — needs vary by team.
Voice-based AI roleplay platform that lets sales reps practice high-stakes conversations against realistic AI buyers and get instant coaching.
Bot-free Chrome and Edge extension that reads a meeting platform's own captions to transcribe and summarize Meet, Zoom, and Teams calls.
Exec is an AI roleplay and training platform designed to help sales reps, leaders, and support staff practice high-stakes conversations before they happen with real customers. Its core function is generating voice-based AI characters that simulate buyers and other counterparts, complete with industry context and customizable traits, so reps can rehearse cold calls, discovery, negotiation, and objection handling in unscripted, dynamic conversations. The platform supports custom scenario creation and includes screen-sharing functionality so reps can practice product demos and presentations, not just talk tracks. After each roleplay, Exec provides instant performance insights, including actionable improvement tips and an AI coach that can explain scores, surface growth areas, and run short follow-up sessions to work through specific gaps. For managers and enablement teams, Exec offers analytics dashboards tracking skill development over time, performance trending, leaderboards, certification, and integration with existing learning management systems. It maintains SOC 2 Type II certification and states it does not use customer data to train its models. Exec is aimed at enterprise sales and revenue teams that want to close the gap between training content and real behavior change through repeated, measurable practice. Pricing varies by plan. Check the official website for current pricing.
Best suited for
IceCubes is an AI meeting assistant distributed as a browser extension for Chrome and Edge that captures meetings without sending a bot participant into the call. Instead of joining as a separate attendee, the extension reads the transcript directly from the conferencing platform's built-in closed-captioning service and maps speaker names from the meeting interface, then layers AI processing on top. It works with the web clients of Google Meet, Zoom, and Microsoft Teams, and supports additional platforms through web tab sharing. After a meeting, IceCubes produces AI summaries, extracts action items, and surfaces conversation insights, with custom 'Smart Tags' for pulling out specific information the user cares about. For revenue teams it adds sales-oriented features such as matching meetings to contacts, deals, and accounts in Salesforce and HubSpot, plus coaching and qualification frameworks. Because it relies on native captions rather than a visible recorder, it is positioned as avoiding the disruption and IT-policy friction of bot-based notetakers. The product is actively maintained, offers a free transcription tier without a credit card, and is operating in 2025-2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Exec is a free tier with paid upgrades (freemium); IceCubes is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Exec | IceCubes |
|---|---|---|
| Core capability | Voice-based AI roleplay with customizable buyer personas | Chrome and Edge browser extensions |
| Standout feature | Custom scenario creation for realistic practice situations | Bot-free capture by reading the platform's own closed captions |
| Team usage | Screen-sharing practice for demos and presentations | Speaker identification mapped from the meeting UI |
| Integrations | AI coach that explains scores and runs follow-up sessions | AI summaries, action items, and custom Smart Tags |
| Languages & capture | Manager dashboards with skill tracking, leaderboards, and certification | Supports Google Meet, Zoom, and Microsoft Teams web clients |
| Best-fit workflow | Voice-based AI roleplay with customizable buyer personas | CRM matching to contacts, deals, and accounts in Salesforce and HubSpot |
Exec
Choose Exec if you need practicing cold calls, discovery, and objection handling safely — strengths include voice-based, unscripted roleplays that adapt to the rep.
IceCubes
Choose IceCubes if you need teams that need notes without a bot joining due to it or compliance constraints — strengths include no visible recording bot, reducing meeting disruption and policy friction.
Exec
IceCubes
It depends on your workflow. Exec is strong for practicing cold calls, discovery, and objection handling safely, while IceCubes is strong for teams that need notes without a bot joining due to it or compliance constraints. Both transcribe and summarize meetings.
Exec is a free tier with paid upgrades and IceCubes is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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