Dscout: Experience research platform for moderated interviews, diary studies, and usability testing with AI transcription, themes, and analysis. People.ai: Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Dscout when running and transcribing moderated user interviews matters most, and People.ai when giving revenue leaders visibility into buyer and seller engagement matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Experience research platform for moderated interviews, diary studies, and usability testing with AI transcription, themes, and analysis.
Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts.
Dscout is an experience research platform that pairs human participant feedback with AI tools to help teams gather and analyze qualitative insights at scale. It supports a range of research methods, including live and uploaded moderated interviews, usability testing with heat maps and task success metrics, real-time site intercepts, field studies, diary studies with multiple activities, and media-rich surveys. For interviews, Dscout simplifies scheduling across time zones, integrates incentives, supports observers, and can capture both a participant's face and screen, and it also offers an AI Moderator that can autonomously guide participants, seek clarification, and capture feedback. On the analysis side, Dscout provides automated transcription, AI-generated summaries of open-ended and video responses, AI-generated themes presented as smart tags for pattern identification, and surfacing of notable moments that highlight strong opinions or surprising insights. Teams can recruit from Dscout's verified Scout participant pool or bring their own audience. Known historically for mobile and in-context research, Dscout positions itself as an AI-native platform that helps researchers capture high-fidelity feedback and move quickly from raw sessions to organized, analyzable insights. Pricing varies by plan. Check the official website for current pricing.
Best suited for
People.ai is an enterprise revenue intelligence and RevOps platform built for B2B sales organizations with complex, multi-stakeholder deal cycles. Its core function is automated activity capture: the platform ingests go-to-market signals across emails, calendar events, calls, and meetings, then matches that activity to the right opportunities, accounts, and contacts inside CRM systems such as Salesforce. This removes much of the manual data entry sales reps would otherwise perform and gives revenue leaders a more complete view of buyer and seller engagement. On top of the captured data, People.ai layers analytics for deal scoring, account and relationship mapping, engagement scoring, and methodology operationalization (for example MEDDIC), plus a generative assistant for surfacing answers about deals and accounts. PeopleGlass, a spreadsheet-style interface, lets teams update CRM records in bulk. The platform is primarily aimed at mid-market and enterprise revenue, sales operations, and marketing teams that need reliable activity data feeding their forecasting and pipeline reviews rather than individual users seeking a lightweight notetaker. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Dscout is a free tier with paid upgrades (freemium); People.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Dscout | People.ai |
|---|---|---|
| Core capability | Moderated live and uploaded video interviews with observer support | Automated activity capture across email, calendar, calls, and meetings |
| Standout feature | AI Moderator that dynamically guides participants and captures feedback | CRM data syncing and enrichment (Salesforce and other CRMs) |
| Team usage | Automated transcription of interviews and responses | Account and relationship mapping for complex deals |
| Integrations | AI-generated summaries of open-ended and video responses | Deal and opportunity health scoring |
| Languages & capture | AI-generated themes as smart tags and surfaced notable moments | Generative AI assistant for querying deal and account data |
| Best-fit workflow | Diary studies, usability testing, intercepts, and media-rich surveys | PeopleGlass spreadsheet-style CRM editing interface |
Dscout
Choose Dscout if you need running and transcribing moderated user interviews — strengths include supports many research methods beyond interviews in one platform.
People.ai
Choose People.ai if you need automating crm activity logging for enterprise sales teams — strengths include reduces manual crm data entry by capturing activity automatically.
Dscout
People.ai
It depends on your workflow. Dscout is strong for running and transcribing moderated user interviews, while People.ai is strong for automating crm activity logging for enterprise sales teams. Both transcribe and summarize meetings.
Dscout is a free tier with paid upgrades and People.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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