DoReveal: An AI-powered qualitative research platform that transcribes and analyzes interviews, focus groups, and meeting recordings to surface themes and insights. Zell: Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist DoReveal when transcribing and analyzing in-depth interviews and focus groups for ux or market research matters most, and Zell when automating sales-manager coaching with personalized plans and ai roleplays matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI-powered qualitative research platform that transcribes and analyzes interviews, focus groups, and meeting recordings to surface themes and insights.
Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription.
DoReveal is a web-based AI platform built for qualitative researchers who need to turn interviews, focus groups, and meeting recordings into structured insights. Users upload audio and video files, paste or import transcripts, or connect Zoom recording links; the platform also offers a bot for live meeting recordings, with live capture via Zoom, Teams, and Google Meet described as coming soon. It transcribes the audio, automatically identifies speakers and distinguishes moderators from participants, and accepts input in over 100 languages with analysis output in around 10 languages. Analysis features include structured research grids, thematic pattern discovery, automated codebook generation, persona and journey-map building, a quote finder with audio/video clip creation, report generation, and an AI chat for interrogating data using frameworks such as Jobs-to-Be-Done and Emotional Laddering. It targets freelance researchers, research agencies, in-house teams, and academics across sectors like pharmaceuticals, technology, and consulting. The company states user data is never used to train models, offers automatic PHI/PII redaction, and encrypts data at rest and in transit.
Best suited for
Zell is a Berlin-based AI platform that captures and analyzes real sales calls to give sales teams performance visibility and automated coaching. It works across video calls, phone calls, and in-person meetings, automatically evaluating call behaviors such as talk patterns, objection handling, and discovery depth, and producing scorecards and instant AI call summaries once conversations end. A skill-gaps dashboard helps managers see who is improving and where coaching is needed, while an AI coaching component (named Dave) generates personalized feedback, coaching plans, and roleplay simulations based on each rep's actual performance, then tracks improvement over time. Zell positions itself as a layer that turns conversation insights into action and automates much of the sales manager's manual coaching workload. As a European company founded in 2024, Zell emphasizes GDPR-compliant, on-device transcription that does not require a meeting bot or store customer data. The company has validated its model with clients across the US, Germany, Italy, and Spain and is backed by European pre-seed investors. It is a newer, privacy-focused alternative to large US conversation intelligence platforms. Pricing varies by plan. Check the official website for current pricing.
Best suited for
DoReveal is a free tier with paid upgrades (freemium); Zell is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | DoReveal | Zell |
|---|---|---|
| Core capability | Transcription with automatic speaker identification, distinguishing moderators from participants | Captures and analyzes video, phone, and in-person sales calls |
| Standout feature | Support for audio/video uploads, pasted or imported transcripts, and Zoom recording links | GDPR-compliant on-device transcription without a meeting bot or stored customer data |
| Team usage | AI chat to interrogate data, compare cohorts, and trace evidence to source quotes | Automated scorecards on talk patterns, objection handling, and discovery depth |
| Integrations | Automated codebook generation, thematic analysis, and structured research grids | Instant AI call summaries after each conversation |
| Languages & capture | Quote finder with audio/video clip creation and automated report generation | Skill-gap dashboard for managers across reps |
| Best-fit workflow | Input support for 100+ languages with analysis output in multiple languages | AI coaching, personalized coaching plans, and roleplay simulations |
DoReveal
Choose DoReveal if you need transcribing and analyzing in-depth interviews and focus groups for ux or market research — strengths include purpose-built for qualitative research workflows such as interviews and focus groups, beyond simple meeting notes.
Zell
Choose Zell if you need analyzing real sales calls to score rep behaviors and identify skill gaps — strengths include privacy-first design with on-device transcription suited to gdpr-conscious eu teams.
DoReveal
Zell
It depends on your workflow. DoReveal is strong for transcribing and analyzing in-depth interviews and focus groups for ux or market research, while Zell is strong for analyzing real sales calls to score rep behaviors and identify skill gaps. Both transcribe and summarize meetings.
DoReveal is a free tier with paid upgrades and Zell is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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