DoReveal: An AI-powered qualitative research platform that transcribes and analyzes interviews, focus groups, and meeting recordings to surface themes and insights. Pickle: An in-meeting AI notetaker for Zoom focused on SMB sales teams, capturing context, key moments, and summaries inside the Zoom app. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist DoReveal when transcribing and analyzing in-depth interviews and focus groups for ux or market research matters most, and Pickle when adding time-stamped notes and action items during live sales meetings matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI-powered qualitative research platform that transcribes and analyzes interviews, focus groups, and meeting recordings to surface themes and insights.
An in-meeting AI notetaker for Zoom focused on SMB sales teams, capturing context, key moments, and summaries inside the Zoom app.
DoReveal is a web-based AI platform built for qualitative researchers who need to turn interviews, focus groups, and meeting recordings into structured insights. Users upload audio and video files, paste or import transcripts, or connect Zoom recording links; the platform also offers a bot for live meeting recordings, with live capture via Zoom, Teams, and Google Meet described as coming soon. It transcribes the audio, automatically identifies speakers and distinguishes moderators from participants, and accepts input in over 100 languages with analysis output in around 10 languages. Analysis features include structured research grids, thematic pattern discovery, automated codebook generation, persona and journey-map building, a quote finder with audio/video clip creation, report generation, and an AI chat for interrogating data using frameworks such as Jobs-to-Be-Done and Emotional Laddering. It targets freelance researchers, research agencies, in-house teams, and academics across sectors like pharmaceuticals, technology, and consulting. The company states user data is never used to train models, offers automatic PHI/PII redaction, and encrypts data at rest and in transit.
Best suited for
Pickle is a conversation-intelligence and AI notetaker product centered on Zoom, positioned for small and mid-sized business sales teams. Its AI Smart Notes is built as an in-meeting notetaker that surfaces pre-meeting context and captures important moments directly inside the Zoom app, rather than relying solely on a post-call summary. During calls it can automatically record meetings, generate AI summaries and transcripts, and let users add time-stamped notes and follow-up action items in real time. Features such as custom agenda templates help structure meetings, while Snapshots and Collections let users capture and share memorable moments with their team for coaching and knowledge sharing. By focusing on capturing, finding, and sharing key sales moments from Zoom meetings, Pickle aims to help revenue teams improve their sales process and keep deal context organized. It offers a free tier alongside paid and custom plans. Pickle is best suited to SMB sales representatives and teams that primarily run customer conversations on Zoom and want lightweight conversation intelligence tied tightly to that platform. Pricing varies by plan. Check the official website for current pricing.
Best suited for
DoReveal is a free tier with paid upgrades (freemium); Pickle is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | DoReveal | Pickle |
|---|---|---|
| Core capability | Transcription with automatic speaker identification, distinguishing moderators from participants | In-meeting AI Smart Notes inside the Zoom app |
| Standout feature | Support for audio/video uploads, pasted or imported transcripts, and Zoom recording links | Automatic recording, transcripts, and AI summaries |
| Team usage | AI chat to interrogate data, compare cohorts, and trace evidence to source quotes | Real-time time-stamped notes and follow-up action items |
| Integrations | Automated codebook generation, thematic analysis, and structured research grids | Custom agenda templates for structuring meetings |
| Languages & capture | Quote finder with audio/video clip creation and automated report generation | Snapshots and Collections for capturing and sharing key moments |
| Best-fit workflow | Input support for 100+ languages with analysis output in multiple languages | Conversation-intelligence focus for sales teams |
DoReveal
Choose DoReveal if you need transcribing and analyzing in-depth interviews and focus groups for ux or market research — strengths include purpose-built for qualitative research workflows such as interviews and focus groups, beyond simple meeting notes.
Pickle
Choose Pickle if you need smb sales reps capturing and sharing key moments from zoom calls — strengths include tight, in-meeting integration with zoom.
DoReveal
Pickle
It depends on your workflow. DoReveal is strong for transcribing and analyzing in-depth interviews and focus groups for ux or market research, while Pickle is strong for smb sales reps capturing and sharing key moments from zoom calls. Both transcribe and summarize meetings.
DoReveal is a free tier with paid upgrades and Pickle is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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