DoReveal: An AI-powered qualitative research platform that transcribes and analyzes interviews, focus groups, and meeting recordings to surface themes and insights. IceCubes: Bot-free Chrome and Edge extension that reads a meeting platform's own captions to transcribe and summarize Meet, Zoom, and Teams calls. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist DoReveal when transcribing and analyzing in-depth interviews and focus groups for ux or market research matters most, and IceCubes when sales reps who want call summaries automatically tied to crm records matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI-powered qualitative research platform that transcribes and analyzes interviews, focus groups, and meeting recordings to surface themes and insights.
Bot-free Chrome and Edge extension that reads a meeting platform's own captions to transcribe and summarize Meet, Zoom, and Teams calls.
DoReveal is a web-based AI platform built for qualitative researchers who need to turn interviews, focus groups, and meeting recordings into structured insights. Users upload audio and video files, paste or import transcripts, or connect Zoom recording links; the platform also offers a bot for live meeting recordings, with live capture via Zoom, Teams, and Google Meet described as coming soon. It transcribes the audio, automatically identifies speakers and distinguishes moderators from participants, and accepts input in over 100 languages with analysis output in around 10 languages. Analysis features include structured research grids, thematic pattern discovery, automated codebook generation, persona and journey-map building, a quote finder with audio/video clip creation, report generation, and an AI chat for interrogating data using frameworks such as Jobs-to-Be-Done and Emotional Laddering. It targets freelance researchers, research agencies, in-house teams, and academics across sectors like pharmaceuticals, technology, and consulting. The company states user data is never used to train models, offers automatic PHI/PII redaction, and encrypts data at rest and in transit.
Best suited for
IceCubes is an AI meeting assistant distributed as a browser extension for Chrome and Edge that captures meetings without sending a bot participant into the call. Instead of joining as a separate attendee, the extension reads the transcript directly from the conferencing platform's built-in closed-captioning service and maps speaker names from the meeting interface, then layers AI processing on top. It works with the web clients of Google Meet, Zoom, and Microsoft Teams, and supports additional platforms through web tab sharing. After a meeting, IceCubes produces AI summaries, extracts action items, and surfaces conversation insights, with custom 'Smart Tags' for pulling out specific information the user cares about. For revenue teams it adds sales-oriented features such as matching meetings to contacts, deals, and accounts in Salesforce and HubSpot, plus coaching and qualification frameworks. Because it relies on native captions rather than a visible recorder, it is positioned as avoiding the disruption and IT-policy friction of bot-based notetakers. The product is actively maintained, offers a free transcription tier without a credit card, and is operating in 2025-2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
DoReveal is a free tier with paid upgrades (freemium); IceCubes is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | DoReveal | IceCubes |
|---|---|---|
| Core capability | Transcription with automatic speaker identification, distinguishing moderators from participants | Chrome and Edge browser extensions |
| Standout feature | Support for audio/video uploads, pasted or imported transcripts, and Zoom recording links | Bot-free capture by reading the platform's own closed captions |
| Team usage | AI chat to interrogate data, compare cohorts, and trace evidence to source quotes | Speaker identification mapped from the meeting UI |
| Integrations | Automated codebook generation, thematic analysis, and structured research grids | AI summaries, action items, and custom Smart Tags |
| Languages & capture | Quote finder with audio/video clip creation and automated report generation | Supports Google Meet, Zoom, and Microsoft Teams web clients |
| Best-fit workflow | Input support for 100+ languages with analysis output in multiple languages | CRM matching to contacts, deals, and accounts in Salesforce and HubSpot |
DoReveal
Choose DoReveal if you need transcribing and analyzing in-depth interviews and focus groups for ux or market research — strengths include purpose-built for qualitative research workflows such as interviews and focus groups, beyond simple meeting notes.
IceCubes
Choose IceCubes if you need teams that need notes without a bot joining due to it or compliance constraints — strengths include no visible recording bot, reducing meeting disruption and policy friction.
DoReveal
IceCubes
It depends on your workflow. DoReveal is strong for transcribing and analyzing in-depth interviews and focus groups for ux or market research, while IceCubes is strong for teams that need notes without a bot joining due to it or compliance constraints. Both transcribe and summarize meetings.
DoReveal is a free tier with paid upgrades and IceCubes is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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