Deciphr: Deciphr is an AI platform that transcribes audio and video files and automatically repurposes them into transcripts, show notes, articles, social captions, and video reels. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Deciphr when podcasters generating show notes, transcripts, chapters, and clips from each episode matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Deciphr is an AI platform that transcribes audio and video files and automatically repurposes them into transcripts, show notes, articles, social captions, and video reels.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
Deciphr is an AI content-automation platform that transcribes audio and video—including podcasts, webinars, and meetings—and turns a single upload into a suite of derived content. After processing a recording, it generates a transcript plus assets such as show notes, episode summaries, chapters, quotes, SEO articles, FAQs, newsletters, social captions, audiograms, and video reels. Its built-in editor supports bulk editing, filler-word filtering, and automated speaker identification, letting users add speaker names and clean up text in-app. An AI chat assistant lets you query a transcript, brainstorm ideas, and pull suggestions from the uploaded content, and batch upload can pull from YouTube channels, playlists, or RSS feeds. Deciphr is aimed primarily at podcasters, YouTubers, webinar hosts, B2B marketers, agencies, and content creators whose main need is repurposing long-form recordings into many marketing assets rather than live meeting capture. It offers a free tier alongside paid Hobbyist, Professional, and Enterprise plans, with API access and advanced batch features available on higher tiers.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Deciphr is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Deciphr | Substrata |
|---|---|---|
| Core capability | AI transcription of audio and video files, including podcasts, webinars, and meetings | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Automated repurposing into 75+ asset types (show notes, summaries, articles, FAQs, captions, newsletters) | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Audiogram and video reel generation, plus an AI clip finder for social media | Email signal analysis for sentiment and engagement |
| Integrations | In-app editor with bulk editing, filler-word filtering, and automated speaker identification | Deal momentum tracking across conversations |
| Languages & capture | AI chat assistant to query transcripts and brainstorm content ideas | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Batch upload from YouTube channels, playlists, or RSS feeds | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
Deciphr
Choose Deciphr if you need podcasters generating show notes, transcripts, chapters, and clips from each episode — strengths include turns one recording into many ready-to-use marketing assets, saving significant manual repurposing time.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
Deciphr
Substrata
It depends on your workflow. Deciphr is strong for podcasters generating show notes, transcripts, chapters, and clips from each episode, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
Deciphr is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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