ColdCALR: AI cold-call roleplay and training tool where reps practice scripts against AI prospects and get scored on technique. People.ai: Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist ColdCALR when new reps rehearsing cold-call scripts before dialing real prospects matters most, and People.ai when giving revenue leaders visibility into buyer and seller engagement matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI cold-call roleplay and training tool where reps practice scripts against AI prospects and get scored on technique.
Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts.
ColdCALR is an AI-powered cold-call training tool that simulates realistic outbound calling scenarios so sales professionals can practice their scripts and objection handling against AI-generated prospects. The AI plays the role of a prospect that raises objections, asks questions, and reacts in a way meant to mirror real conversations, letting reps rehearse repeatedly on demand without scheduling a live partner. After a practice session, ColdCALR provides objective, automated feedback and scoring on cold-calling technique and objection handling, helping reps see where their delivery and responses can improve. The tool includes a script builder for creating and refining cold-calling scripts, an analytics dashboard for tracking progress and appointment-setting metrics over time, and industry-specific templates with prebuilt scenarios for sectors such as real estate, SaaS, insurance, and recruiting. Notably, ColdCALR focuses on practice against AI rather than recording real prospect calls, which the product positions as a way to sidestep dual-consent recording concerns. It is aimed at individual reps, account executives, sales teams, and training directors who want low-pressure, repeatable cold-call practice. Pricing varies by plan. Check the official website for current pricing.
Best suited for
People.ai is an enterprise revenue intelligence and RevOps platform built for B2B sales organizations with complex, multi-stakeholder deal cycles. Its core function is automated activity capture: the platform ingests go-to-market signals across emails, calendar events, calls, and meetings, then matches that activity to the right opportunities, accounts, and contacts inside CRM systems such as Salesforce. This removes much of the manual data entry sales reps would otherwise perform and gives revenue leaders a more complete view of buyer and seller engagement. On top of the captured data, People.ai layers analytics for deal scoring, account and relationship mapping, engagement scoring, and methodology operationalization (for example MEDDIC), plus a generative assistant for surfacing answers about deals and accounts. PeopleGlass, a spreadsheet-style interface, lets teams update CRM records in bulk. The platform is primarily aimed at mid-market and enterprise revenue, sales operations, and marketing teams that need reliable activity data feeding their forecasting and pipeline reviews rather than individual users seeking a lightweight notetaker. Pricing varies by plan. Check the official website for current pricing.
Best suited for
ColdCALR is a free tier with paid upgrades (freemium); People.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | ColdCALR | People.ai |
|---|---|---|
| Core capability | AI roleplay simulations of cold-call conversations with responsive AI prospects | Automated activity capture across email, calendar, calls, and meetings |
| Standout feature | Automated scoring and feedback on cold-calling technique and objection handling | CRM data syncing and enrichment (Salesforce and other CRMs) |
| Team usage | Script builder for creating and refining cold-call scripts | Account and relationship mapping for complex deals |
| Integrations | Analytics dashboard tracking practice progress and appointment-setting metrics | Deal and opportunity health scoring |
| Languages & capture | Industry-specific scenario templates for real estate, SaaS, insurance, recruiting, and more | Generative AI assistant for querying deal and account data |
| Best-fit workflow | On-demand, around-the-clock practice without a live partner | PeopleGlass spreadsheet-style CRM editing interface |
ColdCALR
Choose ColdCALR if you need new reps rehearsing cold-call scripts before dialing real prospects — strengths include low-pressure environment for repeatable cold-call practice.
People.ai
Choose People.ai if you need automating crm activity logging for enterprise sales teams — strengths include reduces manual crm data entry by capturing activity automatically.
ColdCALR
People.ai
It depends on your workflow. ColdCALR is strong for new reps rehearsing cold-call scripts before dialing real prospects, while People.ai is strong for automating crm activity logging for enterprise sales teams. Both transcribe and summarize meetings.
ColdCALR is a free tier with paid upgrades and People.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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